Women’s intimate apparel industry’s Philippine Wacoal Corporation celebrates 25 years of beautifying Filipinas inside and out by establishing its position and role in the promotion of women empowerment.
The company shared this milestone with the people that fueled its success through the years with a thanksgiving dinner last June 5 held at the Rigodon Ballroom, The Peninsula Manila. Inspired by the refined Japanese art of beauty, the event was dedicated to the company’s employees, socio-civic partners, and trusted business affiliates for being steadfast partners of the brand for the past 25 years. Wacoal has grown steadily over the years and is among the most recognized brands in the intimate apparel industry. It is also one of the widely distributed brands in the country with 52 department store counters, eight direct sales branches, and three online stores.
It has always been Wacoal’s mission to be an instrument in the campaign to empower women. And Philippine Wacoal Corporation has stayed true to this commitment since it was established in 1989 to provide high quality products and superior customer service to its patrons.
Philippine Wacoal Corporation has always been active not only in Philippine Fashion but also in promoting awareness about women’s needs in the country, but it was in 2005 when it made a mark by starting the Keep Abreast Program. The movement helped women fight breast cancer by reinforcing the public’s knowledge about the disease. Year-round seminars were held to promote the early diagnosis, prevention, and treatment of breast cancer.
Aside from this, the women’s intimate apparel brand continuously engages in socio-civic activities, in an effort to make a positive contribution to society. It championed environmental awareness through its Keep Earth campaign and forged partnerships with Habitat for Humanity to promote social development by helping build homes, and the Philippine Marketing Association to provide corporate-world learning experiences for students.
This year, Wacoal is set to launch its “Wacoal Loves Everybody” campaign, which aims to celebrate the beauty of women in all shapes and sizes and further enhance its dedication to help Filipinas realize the beauty they have inside and out by expanding the reach of its intimate apparel line, known to give women the confidence they need to make them comfortable in their own skin.
For more about Wacoal Loves Everybody campaign, go to wacoal.ph