With the theme "One Brand: One Story", the Philippines Brands in Motion will promote homegrown fashion brands in the world market in its first participation in the 12th edition of Franchise and License Expo Indonesia (FLEI) slated at the Jakarta Convention Center Assembly Hall in Jakarta, Indonesia on September 12-14.
The Philippines Brands in Motion 2014 is spearheaded by the Center for International Trade Exposition and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), in partnership with the Philippine Trade Training Center (PTTC), Philippine Franchise Association (PFA), Philippine Trade and Investment Center (PTIC), and the Export Marketing Board.
CITEM targets to come up with a distinct Philippines brand by 2016. "One Story" represents the concept behind the participating companies’ brands to ensure that all participating companies and partner organizations will have a unified vision: to strategically position the country's fashion retail brands in the global market.
"Homegrown brands have made an impact on the local market; but few have ventured into the international market. With Indonesia having the 10th biggest economy in the world in terms of purchasing power parity, FLEI 2014 would serve as a potent venue for the local brands to have countless breakout opportunities in the international market. It will be a good chance for them to aim for regional expansion in the light of One ASEAN in 2015," said Rosvi C. Gaetos, Executive Director of CITEM.
CITEM's initiative in participating in the FLEI 2014 is expected to globalize Philippine Fashion retail brands, usher in international business opportunities by partnering with foreign brands, and create international awareness of the design and manufacturing capabilities of Philippine apparel companies.
FLEI 2014, in its 12th consecutive year, will gather together in one roof the emerging franchise industry sector and business brands equipped with more constructive programs. The three-day event will engage local upcoming franchise brands to take on the international stage, and infiltrate the highly lucrative market of Indonesia.
The annual FLEI caters to a wide range of exhibitors including advertising, photography, multi-level marketing, automotive and educational sectors, business consultancies, courier services, health and beauty wellness, sports, and travel centers, fashion, jewelry, and retail businesses. It is organized by PT Reed Panorama Exhibition, a joint venture of the world’s leading event organizer and Indonesia’s leading tourism, transportation and hospitality group of companies.
Since 2003, FLEI has been successful in expanding and creating opportunities in the franchise and business sectors by annually gathering thousands of visitors that include franchisors, business owners, potential partners, investors, and other qualified prospects.