Sunday, December 23, 2012

Big YEAR-END SALE now at Freeway, Ensembles & Solo

The Philippine Fashion brand Freeway, Ensembles and Solo's YEAR-END SALE is back up to 50% discount starting December 17, 2012.



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Wednesday, November 21, 2012

Jojie Lloren Showcased His Smart Holiday Runway Project

Jojie Lloren’s couture instincts and precise craftsmanship have always defined his runway collections. His generosity in sharing his craft with upcoming designers on Project Runway Philippines is an inspiration in the Philippine Fashion scene. 
Rustan’s, the Philippines’ foremost retail showcase, has found the perfect home for Lloren’s twin ready-to-wear collections. Jill and Luna, two diverse yet complementary ladies’ wear brands, display Lloren’s design aesthetic and attention to construction details and techniques.

The Jill woman rules the boardroom and the home with calm and confident style. She values tradition but invites change as welcome progress. Lloren’s balance of classical cuts with contemporary detailing suits her in Jill’s line of comfortable separates, versatile dresses, and definitive accessories — essentials of the modern Filipina that multi-tasks and always get results.

The Luna woman enjoys the good life and her taste is elegant and refined. Her demeanor is unpretentious yet clever. For her, Lloren has produced after-six numbers in the spirit of understated, contemporary chic.

Classic cuts meet contemporary detailing: Rustan's Jill label designed by Jojie Lloren
Jill and Luna presented its holiday fashions in an invitational fashion show at Rustan’s Shangri-La. Lloren presented Luna’s newest looks with jewelry by Roberto Coin’s The Fifth Season. For the Jill segment, bags were by Rafe NY and makeup by Albert Kurniawan for Nars and Qua for Laura Mercier.
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Friday, November 16, 2012

Philippine Fashion Designer Makes Waves in US Fashion Scene

Former Manila top model and beauty queen Joyce Penas Pilarsky (below), 58, proves that, as she said, “you are never too old to start something new” by successfully presenting her new Philippine Fashion collection at the Brooklyn Fashion Weekend at Industry City in New York recently. 
A 2000 Mrs. Philippines-Germany and the reigning Mrs. Universe-Germany, Joyce also dabbles in painting, sculpture, photography, writing, singing and fashion jewelry-designing.
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Thursday, October 25, 2012

Freeway National Artist Collectors Series Featuring Carlos Francisco

Philippine Fashion meets Art again because this year’s holiday collection celebrates Philippine’s greatest muralist of all time, Carlos “Botong” V. Francisco , who comes from  the artist town of  Angono, Rizal.  Freeway’s Holiday 2012 Collection of National Artist Collectors’ Series pays tribute to his life and amazing murals. This most anticipated collaboration collection also marks the 100th Grand Anniversary of Botong’s life who was born in 1912.
Botong was the second Filipino to receive the title of National Artist in Painting, after Fernando C. Amorsolo.  He was one of the first Filipino modernists who revolutionized art and deviated from Fernando Amorsolo’s romanticism of Philippines scenes.  His great works include Blood Compact, First Mass at Limasawa, The Martyrdom of Rizal, Bayanihan, Magpupukot, Fiesta, Bayanihan sa Bukid, Sandugo, Portrait of Purita, The Invasion of Limahong, Serenade, and Muslim Betrothaland the famed “Nose Flute” which set auction record of P27.8 million and is now owned by a private Indonesian collector. 

From canvass to fabric, Freeway immortalizes Botong Francisco’s paintings in to a wearable art.  Freeway’s Holiday Collection honoring Botong Francisco consists of beautiful tailored dresses in woven poplins and soft materials like chiffon,   a range of silhouettes of casual and corporate tops, plus fave gift items like accessories, watch, tote bags and more. The 25 piece collection comes in vibrant holiday colors, befitting the color palette of Botong Francisco’s paintings. Like always, an attractive packaging and a biography tag accompanies each item.  The collection hits the stores this October.

Freeway officially launches the 100th year Anniversary of Botong Francisco this October. There will be series of events and celebrations throughout the year staged by each of the institution of the Botong consortium.  The Carlos “Botong” V. Francisco Centennial Consortium is composed of Angono Artists Association, Ayala Museum, Blanco Family Museum, Botong Francisco Family, Cultural Center of the Philippines, Far Eastern University, Freeway: National Artist Collectors Series, Lopez Museum, Municipality of Angono, Museo ng BSP,   Museum Foundation of the Philippines , Philippine Art Awards, SM Malls,  University of Santo Tomas,  UP Vargas Museum  and Yuchengco Museum.  For inquiries and program updates, email at or check out facebook: Carlos "Botong' Francisco Centennial.
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Wednesday, October 10, 2012

Filipina Supermodel Charlene Almarvez in Glamour US

With guest editor Victoria Beckham, Glamour US brings us Britain’s hot new boy band The Wanted in Fashion’s Most Wanted, together with none other than Philippine Fashion pride and Ford Models Supermodel of the World first runner-up 2009 Charlene Almarvez. The mod-inspired shoot, photographed by Frederike Helwig, was styled by Maggie Mann featuring retro pieces from Marc Jacobs, Prada, Miu Miu, AllSaints, Banana Republic and Roger Vivier.
“We shot on the rooftop of a building in Manhattan, where the billboards were. Shooting with The Wanted was really fun, we danced around with the tambourine and it was a memorable moment. One of their songs is my favorite, actually, but they didn’t sing unfortunately! But everyone was very nice, very professional,” says Charlene.
With hair by Yusef at Factory Downtown, makeup by Devra Kinery at Art Department and nails by Donna D at abtp, Charlene hung out with her co-models and the dashing boys of The Wanted, donning big fluffy hats and colorful designer pieces. Playful in hue and silhouette, this delectably chic throwback to the yesteryears was the perfect showcase of Charlene’s beauty and grace, the perfect muse for Britain’s newest fashionable five-some.
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Friday, September 28, 2012

Freeway Ensembles Solo PRE-HOLIDAY SALE up to 70% off

Do it early, do it smart and enjoy your Christmas with trendy Philippine Fashion! Shop early with the PRE-HOLIDAY SALE of your fave brands Freeway, Ensembles and Solo. Be it for yourself or for your loved one, you'll definitely find something great as markdowns are up to 70%OFF! Sale starts last September 27 2012. 




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Friday, August 31, 2012

Senator Miriam Defensor Santiago teams up with Team Manila

This is one Philippine Fashion team-up that we thought would never happen. One of the country's most interesting and outspoken (not to mention controversial) elected officials is securing her place in Pinoy pop culture by teaming up with local clothing brand Team Manila 
Senator Miriam Defensor Santiago—who's known for her acerbic one-liners, as well as crafting tongue-in-cheek pick-up lines that she uses as icebreakers—will soon be "immortalized" through T-shirts. We first got wind of this collaboration when we saw Team Manila's August 23 post on the senator's Facebook page. 
The Team Manila post was accompanied by a photo that also appears on Team Manila's website.Interestingly enough, as the Team Manila teaser announces (or hints), the Miriam shirts will feature her now-famous pick-up lines. The Miriam shirts, which will be available sometime in September, are tagged as "online exclusives."

With this development, we can't help but wonder if other Pinoy politicians will embark on their own fashion ventures. If Erap Estrada is on "joke books" and Santiago is on shirts, can President Noynoy Aquino eyeglass frames be far behind? Or, how about Senator Tito Sotto mustache grooming kits? The possibilities are endless. 

Photo Credits: Team Manila website , Sen. Miriam Defensor-Santiago's Facebook Page
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Friday, August 24, 2012

SOLO Pinoy Cartoonist Memorabilla feat. Tonton Young’s Pupung

National Heroes Day is fast coming, and as a Filipino how do you show your Nationalism. Well nothing to worry because SOLO never failed to give us nostalgic attack with its Pinoy Cartoonist Memorabilia Series. Yearly, Solo pays tribute to Pinoy Pop Culture with homegrown Pinoy iconic cartoonists. Solo brought us back to the heyday of Filipino comics when komiks magasins used to be a big form of entertainment of most Pinoys. The creative collection spearheaded with the playful and witty characters of Larry Alcala’s Slice of Life in 2010, followed by no less than the greatest work of the Father of Filipino Cartoons, Tony Velasquez’s Kenkoy in 2011. This year, their Philippine Fashion series proudly features Tonton Young’s Pupung.
How do you best remember Pupung? It could be his family’s lugawan and their hilarious adventures that reflects the typical Pinoy family. Pupung is a lovable kid in the comics created by Tonton Young in 1983. The strip revolves around the family of Pupung and their hilarious adventures. The comics strip focuses on Philippine pop culture, fascination with basketball as well as business trends and rarely tackles political issues. Pupung became popular for its punchlines and the humor used in the strip is lighter than other Filipino comic strips which gives it a family-oriented theme. Up to this day, Pupung appears in Manila Bulletin and continues to make Pinoys laugh everyday. Pupung and all your fave characters from the strip, Mommy, Daddy, Lolo Dom, Day, Jordan, Lelong and Larry Bird will be immortalized in a pop collection!
The most-loved Solo’s Pinoy Cartoonist Memorabilia Series takes Pupung and puts in on His&Hers graphic tees, popular varsity jackets, polo shirts, woven tops and dresses, men’s long sleeves and shorts and adorable accessories such as necklaces, toilety pouches and coffee ceramic cups with covers. The collection hits the stores in September. Perfect for fun wearable collectibles as Christmas gifts. To view the entire Men's collection, click here ( and Ladies' collection, click here (

Here's the brief information for those who doesn't know Pupung;

Pupung was created in 1983 by Tonton Young and he was real. The real-life Pupung is Tonton’s 6-year old nephew, Jeff Young with a nickname Pupung. He chose the name Pupung for his comic strip title because it sounds cartoon. Pupung dad’s was created after his likeness in basketball. Just like Daddy, Tonton is a big basketball fan and was a self-confessed basketball buff during his teen years. The comics strip revolves around the family of Pupung and their hilarious adventures. The story is based on Tonton’s everyday life, tending to his family’s restaurant business (like Lolo Dom and Dad), play basketball on weekends (just like all the characters in Pupung). The comics strip focuses on Philippine pop culture, fascination with basketball as well as business trends and rarely tackles political issues. Pupung became popular for its punchlines and the humor used in the strip is lighter than other Filipino comic strips which gives it a family-oriented theme. Up to this day, Pupung appears in Manila Bulletin and continues to make Pinoys laugh everyday

By the way guys, following Solo’s tradition, the collection will be celebrated with a simultaneous launch of its Online Model Search, now bigger and more exciting on its 4th year! Starting September, the search is on for two new faces of Solo to be officially unveiled in the Spring of 2013. Visit for contest details. This year, Solo is excited and all geared up and looking forward to finding the next faces of the brand. Entrants must complete the entry form and submit their creative photo entries wearing any apparel Solo x Pupung collection. See complete contest details and rules by logging on the Facebook. Contest and voting period starts September 1 until November 30. Grand Winners will receive cash prizes and gift certificates from Solo, fabulous photo-shoot for a year and will be featured in all Solo stores in 2013.

For more detailed info you can visit their website at be a fan their FB page at and follow their Twitter account at!/MySoloOnline. Also, check out Behind the scenes video of Pupung shoot;
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Thursday, August 23, 2012

The Lookbook Fashion Event at SM City Fairview

Each year, SM City Fairview holds a fashion show that aims to promote mall’s fashion retail stores and to brand SM City Fairview as a fashion haven of the North East Metro in the long term. For this year, SM City Fairview will be taking it a notch higher by staging again a major fashion show to be dubbed as “Lookbook” on August 24, 2012, 6pm at the Annex Atrium, SM City Fairview. This will be a good news for every Philippine Fashion enthusiast out there.
The “Lookbook” Fashion Event will revolve around fashion trends of the season in diverse styles, statements and inspirations. The over-all concept is hinged towards digital and new media such as Facebook, Instagram, Wordpress, Twitter, etc. which are all meant to be shared.

Why Look Book?
In these times when a day is not complete without checking on Facebook, Twitter, Tumblr and Instagram, communication is everything. And everything is about SHARING. Thus, even the fashion world has embraced this contemporary platform to connect to a wider and younger market - a new accessory for one’s BFF is bought after seeing a stylista’s fashion blog, a pair of shoes is ordered online after being inspired from a model’s tweet.

So a fashion trend is not complete when it does not exist in the realm of social media. A simple outfit becomes a fashion ensemble when one shares it online and gains positive comments. A personal style can be transformed into an online fashion diary and when it creates hype, it becomes a FASHION STATEMENT.

LOOKBOOK; or the online fashion diary is inherently meant to be shared. And the brands featured in one’s Lookbook are the brands that one has chosen to embrace. And by sharing, we let others understand and eventually embrace our brand.

With the help of the finest production crew, stylists and the top models of the country today, it aims to be the biggest fashion event of SM City Fairview to date. The show will feature SM City Fairview’s mix of foreign and local brands and their newest collections such as Celine (CLN), Charlie, Elle Girl, Folded & Hung, Mags, Oxygen, Penshoppe, Plains and Prints, Regatta, Sanuk, Scoop Project, Sketchers, Tomato, Una Rosa, SM Accessories, SM Men’s Fashion – Just Delivered Jeans.

With this good line-up, the event will be sliced into different segments that will echo fun, young and vibrant tones. These are Fashionably Chic, Prep For School, National Party Day and Casual Craze. To jazz-up each of the collection, Philippine Fashion Week Designer and stylist of the stars- Jot Losa will take part in the fashion show as he is tasked to do the styling. SM City Fairview just keeps in getting better and bigger with a wide array of fashion brands making it a perfect spot for the North Metro’s fashionable people. 
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Saturday, August 4, 2012

Sapato Manila - Fashionable Shoes for Filipino Women

Friends since their freshman year in high school, Jen Calma-Sarmiento, Tess Santos, Nikki Yuson-De Guzman and Joyce Crisologo-Mendoza decided to put up Sapato Manila in May 2005. Jen, a dentist by profession and designer at heart, was then starting a bag business and asked her friends if they wanted to go into the shoe business with her. Although coming from various fields like Property Management, Banking and Merchandising, Theresa, Nikki and Joyce immediately jumped in and the four have never looked back.
They aim to provide comfortable and fashionable shoes for all women. Their goal is to come up with a variety of sandals, heels, wedge and flats using different interesting and colorful materials for the women who choose comfort and fashion. Being shoe addicts themselves, Sapato Manila has helped them realize their dream of working together on something they have a shared passion for. It gives them pride that their shoes are 100% Pinoy and that they have helped the local shoe industry in their own little way. More than anything, they emphasize that Sapato Manila is a testament that Filipino craftsmanship is at par with foreign products in the market.

Now on its 7th year, Sapato Manila has over 20 styles in store of flats, sandals, wedges and heels. And every month 5 new styles are launched to keep up with the ever changing trend in Philippine Fashion. Through the years, Sapato Manila built a strong relationship with several brands like Coco and Tres (owned by one of Sapato Manila owners), Frank and Sign, Vida and Via Torino. Thus, giving these brands home in the Sapato Manila store.

At present, Sapato Manila is launching 2 new collections: The T’nalak Collection; and The Sapato Manila Women Collection. T’nalak Collection. T’nalak is a hand-woven abaca fabric made by the women of the women of the T’boli tribe of Mindanao. This highly popular fabric is incorporated with the modern designs of Sapato Manila, giving birth to the “T’nalak Collection”. This collection includes sandals, ballet flats, wedges and heels.

To celebrate Sapato Manila’s 7th year, the owners picked 5 loyal customers to complete the Sapato Manila Women Collection. These women were given freedom to design their own shoes and express their style. This collection is available for every woman to enjoy. For every pair sold, a portion of the profit will be donated to Museo Pambata’s Mobile Library. The money will help support the project and provide children around the Philippines the opportunity to read.

Coco and Tres. Owned by Jen Sarmiento (also a partner in Sapato Manila), Coco and Tres bags are also available in Sapato Manila Store. The bags are made of real leather and natural materials such as raffia, rattan, abaca, jute, sinamay. Coco and Tres bags combine different textures and materials indigenous to the region. It is a brand that is distinctively labeled “Modern Filipino”.

Franck and Sign. This jewelry brand that is imported from Europe offers modern accessories and handmade designs. It integrates genuine leather, woodworks and additional chain detailing to create works of art.

Vida. Owned byVida Macasaet. This is a locally made brand of crocheted necklaces with bead accent.

Via Torino. Owned by Francis Manalo, also a locally made brand with glass necklaces; and bracelets made of stone and wood.

Sapato Manila has grown with its collections and added other brands it retail. Now, Sapato Manila is ready to accommodate more brands in its store and welcomes wholesalers interested in distributing Sapato Manila shoes.

Store: 2nd Floor, Archaeology Power Plant
Mall, Rockwell Center.
Tel: 897‐6116
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Thursday, July 26, 2012

Zinnia Towers – Green Condominium for Your Fashionable Lifestyle

Choosing a condominium can be compared in choosing a clothes to wear or accessories to flaunt. Just like clothing and accessories new condominiums are sprouting not only in Metro Manila. Also the latest design in clothings are more greener and earth friendly, and it is good to know that there are those which are still concerned with our environment by being 'green' like Zinnia Towers.
After having recently awarded by DENR for Sustained Good Performance in the Implementation of Republic Act 9003 last March 6, the expectation of Quezon City residents is for their city to live up to it. This proves that a good place to live is like wearing a good clothes, residents are more confident that Quezon City is probably one of the better cities in the metro.

I also noticed that DMCI Homes developers are like innovative fashion designers, they try to be different with others but they are still making sure that it complies with Quezon City’s commitment of green building programs. Given this, DMCI ushered in the Lumiventt Design Technology in Zinnia Towers, a new project, which is a first in the area. This project is incorporating DMCI Homes‘ signature green design that allows ambient lighting and fresh air to and fro the building. Something that is not very common in old school condominiums.

By the way, the Zinnia Towers has 2 high-rise buildings embraced by luxuriant greeneries, blending with its synchronic tropical-themed structural design. So if you are looking for a Condo within the vicinity of New Manila, Quezon City, this is the one place you might want to head over and consider. Also, here are its features that will surely influence your liking:

  • Close to where it matters
    • While everything may be nearer, the hassle brought by the daily metro activities can take its toll on the urban dwellers. With residential condominiums budding right next to the busy city streets, wearied urbanites are finding it harder and harder to have their peaceful nook in the city. Good thing DMCI Homes has resolved this by offering Zinnia Towers.
  • All the Space You Need
    • DMCI Homes definitely had the young families in mind during the conceptualization of Zinnia Towers. Open spaces have been strategically planned for everyone to enjoy: swimming pool complex, several play areas, garden trails and parks, podium amenities and roof deck gardens as well as wonderfully designed Clubhouse.
  • A Sanctuary of Ease and Security
    • Condo living is made worry-free at Zinnia Towers with a tested Property Management Office (PMO) to take charge of the everyday operations ensuring the security and maintenance of the property and its facilities.
  • Contemporary Tropical Community
    • The Zinnia Towers project is designed to attract end-users and upgraders from Quezon City and the surrounding cities like Manila, Navotas, Malabon and Caloocan who are planning to upgrade their lifestyle to the current state of modern condo living.

So if you want to have a greener lifestyle not only on your clothing and accessories but also with your future residential place, for sure there are many Condo for sale but always consider Quezon City where the Zinnia Towers is located. Read more information about it at (Photo Source)
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Wednesday, July 25, 2012

Philippine Fashion at SONA 2012

The President’s State of the Nation Address is one of the most anticipated events of the year, not just for political junkies but for fashion lovers as well. Solons and celebrities graced the red carpet in classic barongs, ternos, baro’t sayas, and maria claras—a colorful display of the richness and extravagance of Philippine Fashion.
Accompanied by two friends, actress and political spouse Assunta de Rossi stood out in a beige terno covered in paisley lace. She wore her hair in a simple bun. Congresswoman Lucy Torres-Gomez was a vision of grace and elegance in a pink terno designed by Randy Ortiz. She entered the Batasang Pambansa through the north wing entrance with husband Richard Gomez by her side.

Actress and Cavite Rep. Lani Mercado walked the red carpet in a teal, yellow, and orange Mindanao-inspired gown by Rajo Laurel accompanied by her husband Sen. Bong Revilla. Senator Pia Cayetano attended the event in a grey, 1950s-inspired gown with modern sliced petal sleeves. Her champagne-colored gown was embellished with feathers on layered tulle, and had a 1920s-style hem. Congresswoman Imelda Marcos, who set fashion trends in her conjugal dictatorship heyday, is still elegant in her 80s and was dressed in a blue terno with green beads on the bodice. The President’s sister Kris Aquino was also spotted inside the plenary hall clad in a green, off-shoulder Randy Ortiz gown and accompanied by friend Boy Abunda.

The men may not have as wide a range of sartorial options as their female counterparts, but that did not stop a few from making fashion statements of their own, sometimes literally. Just like last year, President Benigno Aquino III wore a barong by designer Paul Cabral, but this time without a yellow ribbon pinned to it. Bayan Muna representative Teddy Casiño (left) continued his tradition of wearing his sentiments on his sleeve—or in his case, his entire front, as his Edgar San Diego barong was emblazoned with the words “Presyo Ibaba” as a protest against rising prices in the country. Other politicians espousing their advocacies through their outfits include former Akbayan Rep. Risa Hontiveros-Baraquel, whose gown had a “north meets south” concept—a T’nalak butterfly bolero paired with an abel Iloco gown by Joel Acebuche.
Acebuche also created Akbayan Rep. Kaka Bag-ao’s forest-green silk gown, which mirrored her love for the environment with its petal paillettes, gold embellishments, and embossed flowers. Casiño’s fellow Bayan Muna Rep. Neri Colmenares wore a barong from Bacolod designer Renan Ortiz, painted on the front with a call for freedom for political prisoners. Sulu Congresswoman Nur-Ana Sahidulla walked the red carpet in a hijab and an extravagant, blue and purple Muslim gown embellished with Swarovski crystals and multicolored sequins. Beside her, Ifugao Rep. Teddy Baguilat Jr. accentuated his barong with an Ifugao Pungot headdress traditionally worn by upper-class men and a sash made of Ifugao cloth
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Saturday, July 21, 2012

Miss Selfridge - Flirty British Brand for Philippine Fashion

The internet has been great for Philippine Fashion, given the growing number of local style blogs and easily accessible websites of international retailers and brands. And, as more foreign labels put up their stores in major Asian cities like Manila, fashion retail is perhaps becoming more fun in the Philippines. These things are good enough for a British brand like Miss Selfridge to re-enter the Philippine market, through the help of local retail group Robinsons Specialty Stores, Inc. (RSSI)
“We actually had Miss Selfridge here in the Philippines but we closed it a few years ago,” shares Oliver Solomon, the brand’s international visual merchandising coordinator, during the opening/re-launch day of Miss Selfridge at Greenbelt 5 in Makati City recently. “I think there was nothing wrong then but it was more of the direction of the brand and the business.” While Miss Selfridge was unsuccessful at its first attempt to entice Filipino shoppers, RSSI is now “confident” that the brand will work in the Philippines the second time around.

According to Vanessa Domingo, RSSI’s brand manager for Miss Selfridge, the Philippines is fast becoming an emerging territory when it comes to fashion. “More young females are into technology, with blogs and other media. They’re adapting to things, and they can also see fashion bloggers wearing glamorous outfits.”

Domingo adds that social media provides “faster connection” to consumers and that Miss Selfridge aims to step up the country’s fashion scene by offering more on-trend styles to Filipinos. Solomon explains that every Miss Selfridge store looks into being the destination for “young, feminine, and flirty” clothes. “We want to make sure that we [always go] with a little bit of girlishness and a little bit of sexiness,” he says, adding that the brand’s items are designed in-house to ensure uniqueness.

“Another thing about Miss Selfridge is that we don’t have any basic products,” relates Solomon. “There’s nothing bland about our merchandise. Everything has some embellishments, or details like fringing or pleating or paneling.” To illustrate, the Greenbelt 5 store currently has a line-up of pastel, candy, and neon colors, along with ostentatious animal in “multicolored brights”, floral, and digital prints.

There are rock-inspired pieces, defined by studs, fringing, biker jackets and printed leggings. Dressier and more polished ensembles come in soft pastels and florals while cutout and bodycon dresses and full, tulle skirts are noticeable for nights out around town. Envelope clutches and high-heeled shoes are just some of the latest accessories.

“We are tapping on going out styles,” says Domingo, “but at the same time, we also offer casual and smart formals for young professionals. It’s a diverse range.” Solomon also shares that the brand carries petite-sized clothing, which is apt for Asians with a usually smaller body type than, say, Europeans. Asian girls, as he observes, “love to dress up. They love to feel good about what they’re wearing and it’s a really important part of the business.”

Miss Selfridge first came into fashion in 1966, as a youthful line of British department store Selfridges. Through the years, it has aimed to incorporate pop culture trends into every girl’s wardrobe, having worked with Gossip Girl stylist Eric Damon and supermodels Kate Moss and Naomi Campbell. The brand’s girly aesthetic is about “just having fun every day,” says Domingo.
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Friday, July 13, 2012

SM SouthMall Runway Picks 2012

SM Southmall, the premiere shopping destination Philippine Fashion in South Metro Manila recently held the 3rd edition of SM Southmall Runway Picks featuring top fashion brands found in the newly renovated mall. Showcased on the ramp were local and global brands – SM Department Store, SM Ladies Fashion, GTW, 3 Stars & a Sun, Bench, Blue, Inc., Celine, Charles & Keith, Fox, Gingersnaps, Girbaud, Human, Jag, Just G, Kali, Kashieca, Levi’s, Mags, Mendrez, Michelis, Osh Losh, Parfois, Payless, Peppermint, Periwinkle, Petite Monde, Plains & Prints, Promod, Sabella, Shubizz, Tomato Green & Red, Yves Rocher – styled to suit the distinct and discriminating taste of South Metro shoppers. The show also featured Rock and Soil, the Earth Tone Collection, the latest in men’s line by Philipppine Fashion designer Ulysses King and the debut of his first ever, women’s line.
The show captured that distinct South Metro savvy of effortless chic, with looks that were laid back, casual and carefree but with the elegance, flair and fashion-forward elements that will surely turn heads. Live music was provided DJ Callum David while guests were treated to entrees from newly opened food tenants – Tous Les Jours, Hollys’ Coffee, Black Canyon Coffee, Breadstory & Krispy Kreme

The show was set in the mall’s Food Street area – a newly opened Al Fresco dining strip, currently with 12 new dining concepts – and is set to launch with at least 30 restaurants by 4th quarter this year. For more info, contact he marketing department at 8000447 loc 115 or e-mail

Here are some of the photos taken during the event:

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