Tuesday, July 22, 2014

Burton Menswear London Touchdown Their First Store in Philippine Fashion

With over 400 stores across 22 countries and four continents, Burton Menswear London recently opened its first store in Philippine Fashion. Originally founded in 1903 in the United Kingdom under the name The Cross-Tailoring Company, Burton Menswear London has become a fashion favorite for men who prefer easy yet masculine apparel. Acquired in 2002 as part of the Arcadia Group by Sir Philip Green, the brand still aims to be an inspiring and best value fashion brand for consumers. 
Burton is widely known for its ‘Great British Style’ that combines a long heritage of tailoring with a modern take on casual wear. Today, it is a men’s closet staple in Britain, offering everything from casual clothing like shirts, jackets, and hoodies, to more classic pieces like suits.

Burton’s latest collection features various trends that mixes vibrant summer colors, cool street wear, vintage refinement, and perfectly cut tailoring. For spring/summer 2014, Burton took on the challenge of urban living through the Tropical Ranger trend, which combines bold floral prints and khaki, pebble, and stone, to create the vibe of a summer garden. Taking inspiration from the 60s, the Carnaby Street trend is perfect for that slightly more dressed-up night out. Slim fitting blazers are styled with chino, raw skinny denim, or even softly tailored shorts. For those who prefer timeless and elegant pieces, the Vintage Traditions range offers modern classics such as the single-breasted mac, and linen tailoring in pale blue and pink. Traditional navy, stone, and mushroom, also appear alongside pastel hues to complete the trend.

Burton’s latest collection isn’t complete without the 50s Idol. For the confident style king, the trend offers slick tailoring for a lean silhouette that takes inspiration from the 50s matinee idols. Pair a white slim fit shirt with either black skinny tie or bow tie and be the best dressed at any party or event.

“It’s not just about bringing global fashion brands to the Philippines. It’s also about providing what consumers are looking for, which in this case is easy to wear, yet still fashion forward clothing,” says Sharon Ugot, brand manager of Burton Philippines.

The first Burton Menswear London store in the country is located at the 3L Mega Fashion Hall at SM Megamall. For more updates, like BurtonMenswearPhilippines on Facebook


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