Tuesday, July 22, 2014

Burton Menswear London Touchdown Their First Store in Philippine Fashion

With over 400 stores across 22 countries and four continents, Burton Menswear London recently opened its first store in Philippine Fashion. Originally founded in 1903 in the United Kingdom under the name The Cross-Tailoring Company, Burton Menswear London has become a fashion favorite for men who prefer easy yet masculine apparel. Acquired in 2002 as part of the Arcadia Group by Sir Philip Green, the brand still aims to be an inspiring and best value fashion brand for consumers. 
Burton is widely known for its ‘Great British Style’ that combines a long heritage of tailoring with a modern take on casual wear. Today, it is a men’s closet staple in Britain, offering everything from casual clothing like shirts, jackets, and hoodies, to more classic pieces like suits.

Burton’s latest collection features various trends that mixes vibrant summer colors, cool street wear, vintage refinement, and perfectly cut tailoring. For spring/summer 2014, Burton took on the challenge of urban living through the Tropical Ranger trend, which combines bold floral prints and khaki, pebble, and stone, to create the vibe of a summer garden. Taking inspiration from the 60s, the Carnaby Street trend is perfect for that slightly more dressed-up night out. Slim fitting blazers are styled with chino, raw skinny denim, or even softly tailored shorts. For those who prefer timeless and elegant pieces, the Vintage Traditions range offers modern classics such as the single-breasted mac, and linen tailoring in pale blue and pink. Traditional navy, stone, and mushroom, also appear alongside pastel hues to complete the trend.

Burton’s latest collection isn’t complete without the 50s Idol. For the confident style king, the trend offers slick tailoring for a lean silhouette that takes inspiration from the 50s matinee idols. Pair a white slim fit shirt with either black skinny tie or bow tie and be the best dressed at any party or event.

“It’s not just about bringing global fashion brands to the Philippines. It’s also about providing what consumers are looking for, which in this case is easy to wear, yet still fashion forward clothing,” says Sharon Ugot, brand manager of Burton Philippines.

The first Burton Menswear London store in the country is located at the 3L Mega Fashion Hall at SM Megamall. For more updates, like BurtonMenswearPhilippines on Facebook

Monday, July 21, 2014

Philippine Fashion Brand Penshoppe Opens Shop in Cambodia

Philippine Fashion retailer Golden ABC Inc. which started in 1986 is expanding its business by opening more new stores locally and overseas this year. 
The CEO of Penshoppe's mother company Golden ABC , Inc. that also owns various brands like Oxygen, Memo, ForMe, Regatta and Tyler, with stores not only in the Philippines but also in the Middle East, China and South East Asia, Mr. Bernie Liu said, "I am very excited about our international expansion.We are looking at about 25 stores abroad."

New stores to be set up overseas are for the Penshoppe brand. Penshoppe is the flagship brand of Golden ABC, Inc., a leading fashion house from the Philippines. The brand is also known for its sophisticated take on casual wear and is one of the top of the line fashion brands.

The firm is targeting to open five to 10 more stores in the Middle East and about 10 stores in Indonesia.

With the opening of AEON mall, Philippine brand clothing,Penshoppe launched its way to the  Phnom Penh market.

"Store investment is going to be done by our partners and the locations for the new outlets will depend on where new malls will be," Mr. Liu said.

The firm currently has presence in markets such as Bahrain, Saudi Arabia, United Arab Emirates and Indonesia.

"Metro Manila is getting a bit crowded. We have to be a bit selective where we're opening," Mr. Liu added.

Sunday, July 20, 2014

Philippine Fashion Retail Sales Dropping 50%

Retail sales of Philippine Fashion brands have dropped by 50 percent in the first quarter this year as big foreign brands with their unlimited resources dominate the domestic fashion sector.
Retail industry leader Samie Lim told reporters that local fashion retailers have failed to match the resources of the huge foreign brands which now occupy premium locations and big spaces in the country’s premier shopping centers.

“They get bigger space and better location while our local brands like Penshoppe and Bench are relegated to the second floor,” Lim lamented.

Already, local business groups – Philippine Chamber of Commerce and Industry, Philippine Franchise Association and Philippine Retailers Association — are discussing on strategies to help local retailers.

“We should be able to help them strategize to compete in this market,” he said.

One strategy, Lim said, is for Filipino retailers to establish mini stores or community stores to be able to reach out to a bigger mass market.

Community stores would be the answer to the big outlets of major foreign fashion retailers in the country.

Of late, the Philippines has become a destination by big fashion retailers such as Forever21 and Uniqlo. In August this year, Swedish fashion retail chain H&M is expected to open its first outlet in Megamall.

Earlier, Lim lamented that local retailers have always been at the mercy of their landlords or mall owners making it very difficult for a start-up retail company to open an outlet in a mall.

According to Lim, a mall tenant has to pay 6 to 8 months of rental deposits while others ask for 12 months. They have to post construction bond and payment for common spaces. A simple food cart requires P25,000 monthly rental.

Before a retailer can put up an outlet, he has to shell out almost P2 million in upfront cash.

“What is most disappointing is it is difficult to get the refund when you leave.

These people are getting money on top of money. We put money to build that mall,” said Lim, who called for the setting of minimum standards over rentals and advance deposits of mall owners on their tenants.

“Local retailers are also sent to the second or third floor where there is not enough foot traffic. In the supermarkets, they put us at the back,” he said.

“Because of this practice, the small retailers have difficulty competing. This makes inclusive growth difficult and this is the reason MSMEs (micro small and medium enterprises have not grown for the past 20 years,” Lim lamented.

The MSMEs account for 96.6 percent of the country’s total businesses and 61 percent of total employment while.

“We should protect these small entrepreneurs,” he said.

Saturday, July 19, 2014

Top Philippine Fashion Brands to be Showcased in International Expo Slated in Jakarta

With the theme "One Brand: One Story", the Philippines Brands in Motion will promote homegrown fashion brands in the world market in its first participation in the 12th edition of Franchise and License Expo Indonesia (FLEI) slated at the Jakarta Convention Center Assembly Hall in Jakarta, Indonesia on September 12-14.
The Philippines Brands in Motion 2014 is spearheaded by the Center for International Trade Exposition and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), in partnership with the Philippine Trade Training Center (PTTC), Philippine Franchise Association (PFA), Philippine Trade and Investment Center (PTIC), and the Export Marketing Board.

CITEM targets to come up with a distinct Philippines brand by 2016. "One Story" represents the concept behind the participating companies’ brands to ensure that all participating companies and partner organizations will have a unified vision: to strategically position the country's fashion retail brands in the global market.

"Homegrown brands have made an impact on the local market; but few have ventured into the international market. With Indonesia having the 10th biggest economy in the world in terms of purchasing power parity, FLEI 2014 would serve as a potent venue for the local brands to have countless breakout opportunities in the international market. It will be a good chance for them to aim for regional expansion in the light of One ASEAN in 2015," said Rosvi C. Gaetos, Executive Director of CITEM.

CITEM's initiative in participating in the FLEI 2014 is expected to globalize Philippine Fashion retail brands, usher in international business opportunities by partnering with foreign brands, and create international awareness of the design and manufacturing capabilities of Philippine apparel companies.

FLEI 2014, in its 12th consecutive year, will gather together in one roof the emerging franchise industry sector and business brands equipped with more constructive programs. The three-day event will engage local upcoming franchise brands to take on the international stage, and infiltrate the highly lucrative market of Indonesia.

The annual FLEI caters to a wide range of exhibitors including advertising, photography, multi-level marketing, automotive and educational sectors, business consultancies, courier services, health and beauty wellness, sports, and travel centers, fashion, jewelry, and retail businesses. It is organized by PT Reed Panorama Exhibition, a joint venture of the world’s leading event organizer and Indonesia’s leading tourism, transportation and hospitality group of companies.

Since 2003, FLEI has been successful in expanding and creating opportunities in the franchise and business sectors by annually gathering thousands of visitors that include franchisors, business owners, potential partners, investors, and other qualified prospects.

Friday, July 18, 2014

Denim Rules: What Your Jeans Says About You

Think your denim utters nary a word about you? We beg to differ.
Take bell bottom jeans, for example. These pants, with their iconic bell-shaped hems, were introduced innocently enough—sailors in the U.S. Navy first wore them in the 19th century. By the late 1960s, however, these exaggerated flares had been adapted by fashion-forward teenagers, not only as adolescent garb, but also to show a generation’s counterculture sensibilities. Even today bell bottoms speak so symbolically that they've become a key emblem of the 1970s, as much as a tie-dye headband.

Sporting bell bottoms in modern times isn't out of date, but simply retro-chic, depending on your overall sense of style. Luckily, you've got plenty of other denim options—from skinny jeans to colored jeans—that speak volumes, too.

So what are the new Philippine Fashion rules for wearing denim? Just one: DENIM RULES!

Jeans, in all their body-contouring comfort, can be worn everywhere—from the office to after-work parties. Whether you want to live in denim at work or play, the key is adapting jean-altering trends to suit your own style.
What do your jeans say about you? From revealing classical leanings to trend-spotting clues, we’ll tell you how your jeans are spilling the beans. But first, we’ll look at the different types of jeans out there.

  • SKINNY JEANS: Strutting your stuff in skinny jeans means one thing: You enjoy showing off your body. Skinny jeans say, “I want to attract attention,” and they do. Caution: Skinny jeans are for slender and fit bodies only. Wear a long top either tucked in or worn on the outside to avoid a “whale’s tail” fashion disaster (a.k.a your underwear showing)
  • BOOT-CUT JEANS: Boot-cut jeans are just a step above “mom jeans”. In other words, they make for a flattering look, but they’re not exactly trendsetting. Boot-cuts say you’re not willing to push the envelope, but you’re also not willing to be completely left behind. How to make them cool? Wear them with a more modern shoe and funky accessories to liven up the look. 
  • JEGGINGS: As in, jean-leggings. These super-slim pants are often manifestations of personality traits like being ultra-trendy and having a youthful flair. But, keep in mind that they are best worn by slim guys and gals. Jeggings are very useful since they have a “tights” effect. They are great with voluminous, long and multi-layered tops.
  • BELL-BOTTOMS: The bell-bottom wearing woman is one who appreciates the “vintage” look. But they work mostly for people who have some height to their frames. Word to the wise: Bell-bottoms paired with a fitted top will draw attention to the waistline.
  • COLORED DENIM: Why live on just blue alone? A colored jean suggests whimsy and fun with a bit of “I’m not afraid to experiment” mixed in. Just avoid going monochrome—yellow over yellow, for instance, is a fashion disaster waiting to happen. How to wear it: Since the colored denim will take center stage, pair it on top with neutrals and clean lines.
Finding that elusive, yet perfect jean for your body type and personality can take a lot of time. Luckily, SM Supermalls will be holding a month-long jeans festival this July. Celebrating fashion that never goes out of style, SM will showcase a wide variety of events for denim lovers everywhere.

Check out THE DENIM BAR and get stylish ideas to rock your denims. The goal is to create the perfect outfit for you from their wide selection of jeans as well as tops, shoes and accessories.

See the latest styles and the hottest models at THE DENIM RUNWAY, a fashion show dedicated to all this denim.

Find denim on sale in every style at THE DENIM HUB, a bustling bazaar featuring all your favorite jean brands.

And finally, with THE DENIM LOOK BOOK, follow the country’s most popular fashion bloggers on Facebook, Instagram and Twitter to see how they style their denims.

Get the style inspirations and trend updates. Join the hippest fashion events. Be part of THE DENIM MOVEMENT this July at SM Supermalls.

Photo Credits:

Sunday, July 13, 2014

Ellesse’s Latest Collection of Comfortably Stylish Fashion is Perfect for the Tropics

What’s wonderful about Philippine Fashion is that we can always wear summertime clothing at almost any time of the year, given that it is a tropical country. Sure, the rainy season is here, but there will surely be days when the sun shines brightly. Hence, the recent arrival of Ellesse’s summer 2014 collection into the country isn't exactly late, considering its styles are fit for a relaxed yet sporty take on dressing for the tropics.
The color palette for the collection is an exercise in contrasts, featuring a mix of clothing in pastel hues and black and white colors. The idea here is to offer wardrobe options that can work casually with weekend ensembles. To illustrate, pastel colors such as mint green, light pink, powder blue, pale yellow, lime green, mocha, and golden rod are rendered into classic, striped polo shirts for men. These shirts can be paired with some knee-length shorts and sneakers. Meanwhile, ladies can match the brand’s plain-colored shirts with a neutral-colored skirt for a sporty yet still feminine look. The key styling cue here is about color-blocking.

Those on the lookout for somber colors can take their pick from the brand’s lineup of black and white pieces. Men’s polo shirts come with details like classic twin-tipping and prints like stripes and small dots (not ostentatious compared to, say, a pattern of polka dots). Ladies’ wear, on the other hand, has cotton pique shirts in plain black or white, while some shirts even have colorful striped trimmings on the collar and the sleeves.

Ellesse is located at Bonifacio High Street, SM Megamall Mega Fashion Hall, Alabang Town Center, and available in select ResToeRun and Bratpack. Go to ellesse.com, or like Ellesse Philippines on Facebook

Saturday, July 12, 2014

Wacoal Celebrates Milestone in Philippine Fashion

Women’s intimate apparel industry’s Philippine Wacoal Corporation celebrates 25 years of beautifying Filipinas inside and out by establishing its position and role in the promotion of women empowerment.
The company shared this milestone with the people that fueled its success through the years with a thanksgiving dinner last June 5 held at the Rigodon Ballroom, The Peninsula Manila. Inspired by the refined Japanese art of beauty, the event was dedicated to the company’s employees, socio-civic partners, and trusted business affiliates for being steadfast partners of the brand for the past 25 years. Wacoal has grown steadily over the years and is among the most recognized brands in the intimate apparel industry. It is also one of the widely distributed brands in the country with 52 department store counters, eight direct sales branches, and three online stores.

It has always been Wacoal’s mission to be an instrument in the campaign to empower women. And Philippine Wacoal Corporation has stayed true to this commitment since it was established in 1989 to provide high quality products and superior customer service to its patrons.

Philippine Wacoal Corporation has always been active not only in Philippine Fashion but also in promoting awareness about women’s needs in the country, but it was in 2005 when it made a mark by starting the Keep Abreast Program. The movement helped women fight breast cancer by reinforcing the public’s knowledge about the disease. Year-round seminars were held to promote the early diagnosis, prevention, and treatment of breast cancer.

Aside from this, the women’s intimate apparel brand continuously engages in socio-civic activities, in an effort to make a positive contribution to society. It championed environmental awareness through its Keep Earth campaign and forged partnerships with Habitat for Humanity to promote social development by helping build homes, and the Philippine Marketing Association to provide corporate-world learning experiences for students.

This year, Wacoal is set to launch its “Wacoal Loves Everybody” campaign, which aims to celebrate the beauty of women in all shapes and sizes and further enhance its dedication to help Filipinas realize the beauty they have inside and out by expanding the reach of its intimate apparel line, known to give women the confidence they need to make them comfortable in their      own skin.

For more about Wacoal Loves Everybody campaign, go to wacoal.ph

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