Wednesday, September 3, 2014

SOLO X Pinoy Cartoonist Memorabilia Series: Pugad Baboy

Solo’s back with another exciting collection for its 5th year of Pinoy Cartoonist Memorabilia! This time, we are joined by the talented cartoonist Pol Medina Jr. as we continue to pay homage to Solo’s comic based collection!
Following the success of the first four highly praised collections comes Pol Medina Jr’s legendary comic strip PugadBaboy: A funny, tongue-in-cheek and sometimes controversial comic strip depicting the general sentiment of Filipinos on relevant topics.
If you’re already an avid reader, congratulations! You got yourself a treat! But if you’re just starting to get familiar with it, it does not matter! ThePugadBaboy’s collectionis eye-catching and fun, definitely something that everyone can enjoy!
Think comical, artistic and subtly patriotic! The colorful collection is composed of collared tees decked in all over Polgas prints, one of the cartoon strip's prominent characters. One of the famous Philippine Fashion brand Solo also offers urban-classic dresses, tops in vibrant color combinations, quirky and sleek sporty graphic tees, eccentric comic strip scenes, and statement shirts inspired by the witty comebacks of Mr. Pol Medina Jr! Lots of gift items too like bags and accessories! Keep exchanges going with these conversation pieces and gift items.
Gracing the campaign are the Solo Online Model Search 2013 winners Renee Soraya Hassani and John Edward Custodio who stood out among almost a hundred hopeful ladies and gents! The pair got to do a photo shoot with hot fashion photographer Doc Marlon.

In line with the collection launch, SOLO will be having a book signing tour with Pol Medina himself on the following dates and branches: 

  • September 13 - The Row, Glorietta 1 at 12:30-2:30pm
  • September 20 - Solo, Festival Mall at 12:30-2:30pm
  • September 27 - Solo, Trinoma at 12:30-2:30pm

Connect with Solo via Facebook and follow us on Twitter and Instagram @MySoloOnline. Shop online with us, at, it's easy and reliable!

Friday, August 29, 2014

Philippine Fashion Designers Rock 2014 Emmys

Philippine Fashion designers Oliver Tolentino and Monique Lhuillier made their presence felt anew at the recent Emmys.
Oliver created a royal blue embroidered ensemble for “The Big Bang Theory” actress Mayim Bialik. It was the second collaboration for the two as Oliver also designed Mayim’s emerald green mermaid gown in last year’s Emmys. “Oliver just works with everything. Nothing was a problem for him,” the actress shared in an interview. Oliver, for his part, took to twitter to express how “honored” he is working with Mayim. 

Meanwhile, Monique designed Mayim’s “The Big Bang Theory” co-star Kaley Cuoco’s red backless dress with pink embroidered pattern, with matched her pixie cut. Both designs were hailed by critics.

Wednesday, August 27, 2014

Sen. Loren Legarda and Kultura: Bringing Philippine Fashion to the mainstream

During the President’s recent State of the Nation Address (SONA), Senator Loren Legarda turned heads when she wore a traditional attire of the Mandaya indigenous community composed of a bado (blouse) with embroidered geometric designs of colorful threads and beads, and a dagmay (handwoven skirt) made of abaca strips, dyed using organic colorants from plants and herbs.
Earlier that day, she had attended the opening of the Second Regular Session of the 16th Congress, wearing a kinamayan skirt handwoven by the Tingguians of Abra. The skirt is designed with frogs that depict abundance, “3 kamay” that represents the growing palay, and the joinery at the edges represents the hands that planted the rice. She also wore a pangalapang necklace, one of the ornaments of the Cordillera people in the eastern Ifugao region. It is made of six pieces of mother of pearl formed into flat trapezoidal shapes and connected by a thin rope of finely braided rattan.

Her fashion choices are in keeping with her “lifelong passion to explore the indigenous artistry of Filipinos told through traditional textiles. Our vibrant traditional textiles are revelations of the Filipino’s indigenous life, reflections of our cultural rootedness, and symbols of our identity.”

Her passion had led her to author Republic Act 9242, the Philippine Tropical Fabrics Law, which promotes the country’s natural fabrics through their use for official uniforms of government employees.

The same fervor has inspired her to spearhead programs to create awareness about the country’s weaving traditions and cultural heritage through the Hibla ng Lahing Filipino Gallery, the country’s first permanent textile exhibit at the Museum of the Filipino People. She also supports the National Museum’s Lecture Series on Philippine Traditional Textiles and Indigenous Knowledge.

“The tropical fabrics industry has great potential in the world market,” she says. “We already have the raw materials and the skill to start with — sturdy abaca from all over the country; banana fiber from plantations in Sultan Kudarat and Davao; delicate pineapple fiber from Camarines Norte and Mindanao; and precious silk from Negros Occidental and Benguet.

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This is a passion she shares with Kultura Filipino, which she says, “has been promoting “fashionalism” — fashion with nationalism — by selling only products that are not only locally made but also represent Filipino traditions and culture.”

During a visit to Kultura at SM Aura Premier, Senator Legarda was fascinated by the contemporary Filipiniana collection in the store. Indigenous fabrics were transformed into modern pieces — mantons made of abaca, silk ponchos, and piña silk blouses — bringing Philippine Fashion into the mainstream, and hopefully to a more global market.

There were also a wide selection of elegant evening bags and accessories — mother-of-pearl clutch bags and jewelry with agate stones and South Sea pearls.

“Kultura features a wide selection of tropical garments, woven bags and Filipino-made accessories that can be worn and used in the office and even during casual and formal gatherings,” she says.

More than that, “being located in SM malls, Kultura stores are able to attract more Filipinos and foreign tourists alike to consider indigenous and local garments as part of their everyday wardrobe.”

Kultura stores are located at SM Aura Premier, SM Makati, SM Megamall, SM City North EDSA-Annex, SM Mall of Asia, SM City Cebu and at selected SM Stores.

Thursday, August 21, 2014

Philippine Fashion Retailers to Barge into World Scene Through Indonesia Franchise Show

Philippine Fashion industry, now facing stiff competition from foreign brands in the domestic market, will get a chance to make it to the international scene through the Fashion Brand Pavilion at the Indonesia Franchise Show on September 11 and 12 organized by Kadin-Indonesia Chamber of Commerce and Industry.
The Philippine Fashion Brand Pavilion was made possible through the coordination of the Philippine Retailers Association (PRA), Philippine Franchise Association (PFA) and the Department of Trade and Industry’s (DTI) Center for International Trade Exposition and Mission (Citem).

“The DTI, through Citem’s ‘Brands in Motion,’ in cooperation with the PFA and PRA, has organized the Fashion Brand Pavilion as strategy to export Philippine fashion store brands. In view of the Asean integration, there is a need to strengthen the local brand network. PFA takes the lead to go on the offensive in penetration of the Asean market,” PFA and PRA Chairman Emeritus Samie Lim said. “With foreign brands such as the Uniqlo, HM, Forever 21, eating into our market and more will be coming year after year, the PRA and PFA joined hands to help promote the local garment industry.”

To make it inclusive, a Catalogue of Fashion Brands will be published, similar to the Korean Food catalogue sponsored by the Korea Agriculture Department.

“In the spirit of bayanihan or working together, Filipino fashion entrepreneurs will be working as one to become globally competitive,” Lim added.

PRA President Lorenzo Formoso is happy to commit the group’s resources to the project. He is hopeful that the other retail sector will have similar program so the country will be able to showcase the best of Philippine products for the coming Asia Pacific Retailers Convention & Exhibition (APRCE) that will happen from October 28 to 30, 2015. This will be a gathering of retailers and mall owners from 17 countries in Asia Pacific. The conference is expecting to have 3,000 delegates.

Citem is working with the garment and textile board to move up the value chain.

Alfredo Yao, president of the Philippine Chamber of Commerce and Industry, congratulated the concrete action taken by the PRA and PFA.

“We aim to become a country known for export of fashionable garment brands and accessories,” Lim said.

Sergio Ortiz-Luis, president of the Philippine Exporters Confederation Inc. (Philexport), is encouraging the group’s members to franchise their stores as a strategy for garment manufacturers to export as a whole store, range/category of branded products, rather than just be contracted makers of few items of other international brands.

The Philippine Fashion Pavilion in Indonesia will be composed of nine booths: Mint, Rusty Lopez, Bench, Karimadon, Plains and Prints, Onesimus, Anemony, Figlia and Sofab.

Bing Limjoco, vice chairman of PRA, will be at the booth to promote the retail and franchise industry in general 

Thursday, July 31, 2014

Penshoppe Steps into Online Retail with Lazada Philippines

The Philippine Fashion brand Penshoppe continues to push the envelope further as it embarks on online retail with the Philippines’ Online Shopping Mall –
From its cool and affordable items that appeal to the Asian fashion palate, to top-billing international celebrity endorsers, Penshoppe has continuously wowed and made waves in the Philippine fashion retail arena. Now, the brand is set on conquering new and exciting territory – Online Retail; and in tandem with Penshoppe on its journey is the Philippines’ Online Shopping Mall – Lazada.

“Our partnership with Lazada stems from the company-wide commitment to serve our customers. While we continue to build and expand our brick-and-mortar stores here and abroad, Lazada will help us reach out to more consumers so they can enjoy the hassle-free Penshoppe shopping experience wherever and whenever they want,” says Golden ABC President and CEO Bernie Liu.

Excitement is really brewing in the air as Lazada Philippines’ Co-Founder and CEO Inanc Balci welcomes the lifestyle megabrand into Lazada. “We are very thrilled and happy to have Penshoppe with us and we both value the trust and confidence that they have placed in each other and we take this very seriously,” mentions Balci. “Lazada has expanded its categories from mobile and laptops to include lifestyle in our fold and we are dedicatedly strengthening our lifestyle categories, and working with the lifestyle megabrand such as Penshoppe is truly motivating,” Balci adds.

Penshoppe can now be purchased from Lazada Philippines by simply logging into For more updates on sales promo and new products, subscribe to and visit

Sunday, July 27, 2014

Eddie Bauer: Functional Clothes With an Emphasis on Fashionable Outdoor Wear

Wearing puffy and quilted down jackets in most places in the Philippines seems preposterous at first. It’s a tropical country, after all. But upon closer inspection, this particular type of apparel may prove to be worthwhile for those who often visit cooler destinations. 
“Travel trends, as always, are related to clothing preferences. In recent years, many Filipinos get to travel and explore outdoor destinations both locally and internationally,” says Ruby Palma, assistant vice president for the Primer Group of Companies, a Southeast Asian brand retailer and distributor. “The boom of budget airlines certainly helped materialize this,” she adds. “We’re even seeing more Filipinos traveling alone than by groups.” These factors help explain the burgeoning market for outdoor wear in the Philippines, as seen in the increasing presence of sports and active lifestyle brands in most malls nationwide, even selling items suited for colder temperatures like thick parkas.

One of the brands that noticed the potential of catering to mobile Filipinos is Eddie Bauer, whose foray into the Philippines is facilitated by Palma and her colleagues. Just recently, Eddie Bauer launched its store at the SM Aura Premier. Located in the same mall is a pop-up gallery that features photos of the brand’s history, as well as an array of the brand’s down jackets.
“Eddie Bauer has been selling outdoor gear for 94 years already since our namesake founder turned his love for the outdoors into a viable business back in 1920 in Seattle, Washington,” says Bill Bredy, Eddie Bauer’s senior vice president of international and licensing, who was recently in Metro Manila for the said store launch. “What we want to do is to enable our customers’ sense of adventure by providing them with the right equipment to wear and use, whether they’re trekking up mountains or going fishing. It’s a global aspiration for us, and part of our expansion into the Philippines is that it’s been our goal to make our brand known further in the Southeast Asian region.”

Globally, Bredy notes that consumers worldwide are on the lookout for functional and durable clothes that they can use, whether they’re actively pursuing a sport or “just having dinner in a casual place somewhere.” It isn’t just about feeling good about what you wear, but looking good, too. Apart from easy to pack quick-drying track pants and tops, Eddie Bauer also has casual wear like polo shirts and button-downs.
While Eddie Bauer isn't exactly a fashion brand, Bredy explains that he and his team are keen on lifestyle trends and product development, in order to stay relevant in an increasingly competitive trade. More than design aesthetics, Bredy says that fabric technologies, rendered through items like thermal-efficient jackets, also prove to be advantageous for making fashionable outdoor wear. “People want comfortable and versatile clothing in general,” says Bredy. “We’re also in the process of developing a series of motion-inspired clothes, which we plan to launch in spring 2015. They will be items that you can wear for activities like yoga or running. You can even wear them when you go to the gym. We also plan to open more stores in the Philippines.”

Local reception for Eddie Bauer has been good since its arrival into the Philippine Fashion November last year, with quick-drying jackets, tops, and bottoms deemed as bestsellers. “So far, a good chunk of the Filipino market is composed of travelers who have seen the brand in other countries, and people 35 years old and above. We plan to extend our reach to young professionals that have an active lifestyle,” Palma relates.

Eddie Bauer is located at SM Aura Premier and at SM Megamall Mega Fashion Hall, available in R.O.X, Bonifacio High Street, Ayala Center Cebu, Camp John Hay in Baguio, and Centrio Mall in Cagayan De Oro,

Saturday, July 26, 2014

Enjoy The Search And Get Rewards with Rustan’s Fashion Hunt Promo

Style aficionados are always on the lookout for that next great find, and the thrill of the search is usually as fun as the actual item purchased. Those who consider themselves fashion hunters may enjoy the Rustan’s Fashion Hunt promo, which brings together great offers and prizes from in demand Philippine Fashion labels, with a series of tasks that will make shopping even more exciting! 
Start the journey by availing a Rustan’s Fashion Hunt stamp card, which will be given to customers upon their first visit to any participating brand. Detailed mechanics are written at the back of the card, and for every accomplished task from the participating brand, customer will receive one (1) stamp.
Customers who can complete nine (9) out of twelve (12) tasks will be entitled to a prize! Covetable prizes await from brands like, Tadashi, Natori, Lesportsac, Juicy Couture, and Coccinelle.

A couple of tasks involve visiting and taking a selfie at the newly opened Adolfo Dominguez boutique at Rustan’s Makati, and snapping a photo while trying on an accessory from Presence Paris. Don’t forget to hashtag, #RustansFashionHunt and make a trend.

Stamp collection is ongoing until August 10 at Rustan’s Makati. For more information, like rustansph on Facebook

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