Thursday, August 21, 2014

Philippine Fashion Retailers to Barge into World Scene Through Indonesia Franchise Show

Philippine Fashion industry, now facing stiff competition from foreign brands in the domestic market, will get a chance to make it to the international scene through the Fashion Brand Pavilion at the Indonesia Franchise Show on September 11 and 12 organized by Kadin-Indonesia Chamber of Commerce and Industry.
The Philippine Fashion Brand Pavilion was made possible through the coordination of the Philippine Retailers Association (PRA), Philippine Franchise Association (PFA) and the Department of Trade and Industry’s (DTI) Center for International Trade Exposition and Mission (Citem).

“The DTI, through Citem’s ‘Brands in Motion,’ in cooperation with the PFA and PRA, has organized the Fashion Brand Pavilion as strategy to export Philippine fashion store brands. In view of the Asean integration, there is a need to strengthen the local brand network. PFA takes the lead to go on the offensive in penetration of the Asean market,” PFA and PRA Chairman Emeritus Samie Lim said. “With foreign brands such as the Uniqlo, HM, Forever 21, eating into our market and more will be coming year after year, the PRA and PFA joined hands to help promote the local garment industry.”

To make it inclusive, a Catalogue of Fashion Brands will be published, similar to the Korean Food catalogue sponsored by the Korea Agriculture Department.

“In the spirit of bayanihan or working together, Filipino fashion entrepreneurs will be working as one to become globally competitive,” Lim added.

PRA President Lorenzo Formoso is happy to commit the group’s resources to the project. He is hopeful that the other retail sector will have similar program so the country will be able to showcase the best of Philippine products for the coming Asia Pacific Retailers Convention & Exhibition (APRCE) that will happen from October 28 to 30, 2015. This will be a gathering of retailers and mall owners from 17 countries in Asia Pacific. The conference is expecting to have 3,000 delegates.

Citem is working with the garment and textile board to move up the value chain.

Alfredo Yao, president of the Philippine Chamber of Commerce and Industry, congratulated the concrete action taken by the PRA and PFA.

“We aim to become a country known for export of fashionable garment brands and accessories,” Lim said.

Sergio Ortiz-Luis, president of the Philippine Exporters Confederation Inc. (Philexport), is encouraging the group’s members to franchise their stores as a strategy for garment manufacturers to export as a whole store, range/category of branded products, rather than just be contracted makers of few items of other international brands.

The Philippine Fashion Pavilion in Indonesia will be composed of nine booths: Mint, Rusty Lopez, Bench, Karimadon, Plains and Prints, Onesimus, Anemony, Figlia and Sofab.

Bing Limjoco, vice chairman of PRA, will be at the booth to promote the retail and franchise industry in general 

Thursday, July 31, 2014

Penshoppe Steps into Online Retail with Lazada Philippines

The Philippine Fashion brand Penshoppe continues to push the envelope further as it embarks on online retail with the Philippines’ Online Shopping Mall –
From its cool and affordable items that appeal to the Asian fashion palate, to top-billing international celebrity endorsers, Penshoppe has continuously wowed and made waves in the Philippine fashion retail arena. Now, the brand is set on conquering new and exciting territory – Online Retail; and in tandem with Penshoppe on its journey is the Philippines’ Online Shopping Mall – Lazada.

“Our partnership with Lazada stems from the company-wide commitment to serve our customers. While we continue to build and expand our brick-and-mortar stores here and abroad, Lazada will help us reach out to more consumers so they can enjoy the hassle-free Penshoppe shopping experience wherever and whenever they want,” says Golden ABC President and CEO Bernie Liu.

Excitement is really brewing in the air as Lazada Philippines’ Co-Founder and CEO Inanc Balci welcomes the lifestyle megabrand into Lazada. “We are very thrilled and happy to have Penshoppe with us and we both value the trust and confidence that they have placed in each other and we take this very seriously,” mentions Balci. “Lazada has expanded its categories from mobile and laptops to include lifestyle in our fold and we are dedicatedly strengthening our lifestyle categories, and working with the lifestyle megabrand such as Penshoppe is truly motivating,” Balci adds.

Penshoppe can now be purchased from Lazada Philippines by simply logging into For more updates on sales promo and new products, subscribe to and visit

Sunday, July 27, 2014

Eddie Bauer: Functional Clothes With an Emphasis on Fashionable Outdoor Wear

Wearing puffy and quilted down jackets in most places in the Philippines seems preposterous at first. It’s a tropical country, after all. But upon closer inspection, this particular type of apparel may prove to be worthwhile for those who often visit cooler destinations. 
“Travel trends, as always, are related to clothing preferences. In recent years, many Filipinos get to travel and explore outdoor destinations both locally and internationally,” says Ruby Palma, assistant vice president for the Primer Group of Companies, a Southeast Asian brand retailer and distributor. “The boom of budget airlines certainly helped materialize this,” she adds. “We’re even seeing more Filipinos traveling alone than by groups.” These factors help explain the burgeoning market for outdoor wear in the Philippines, as seen in the increasing presence of sports and active lifestyle brands in most malls nationwide, even selling items suited for colder temperatures like thick parkas.

One of the brands that noticed the potential of catering to mobile Filipinos is Eddie Bauer, whose foray into the Philippines is facilitated by Palma and her colleagues. Just recently, Eddie Bauer launched its store at the SM Aura Premier. Located in the same mall is a pop-up gallery that features photos of the brand’s history, as well as an array of the brand’s down jackets.
“Eddie Bauer has been selling outdoor gear for 94 years already since our namesake founder turned his love for the outdoors into a viable business back in 1920 in Seattle, Washington,” says Bill Bredy, Eddie Bauer’s senior vice president of international and licensing, who was recently in Metro Manila for the said store launch. “What we want to do is to enable our customers’ sense of adventure by providing them with the right equipment to wear and use, whether they’re trekking up mountains or going fishing. It’s a global aspiration for us, and part of our expansion into the Philippines is that it’s been our goal to make our brand known further in the Southeast Asian region.”

Globally, Bredy notes that consumers worldwide are on the lookout for functional and durable clothes that they can use, whether they’re actively pursuing a sport or “just having dinner in a casual place somewhere.” It isn’t just about feeling good about what you wear, but looking good, too. Apart from easy to pack quick-drying track pants and tops, Eddie Bauer also has casual wear like polo shirts and button-downs.
While Eddie Bauer isn't exactly a fashion brand, Bredy explains that he and his team are keen on lifestyle trends and product development, in order to stay relevant in an increasingly competitive trade. More than design aesthetics, Bredy says that fabric technologies, rendered through items like thermal-efficient jackets, also prove to be advantageous for making fashionable outdoor wear. “People want comfortable and versatile clothing in general,” says Bredy. “We’re also in the process of developing a series of motion-inspired clothes, which we plan to launch in spring 2015. They will be items that you can wear for activities like yoga or running. You can even wear them when you go to the gym. We also plan to open more stores in the Philippines.”

Local reception for Eddie Bauer has been good since its arrival into the Philippine Fashion November last year, with quick-drying jackets, tops, and bottoms deemed as bestsellers. “So far, a good chunk of the Filipino market is composed of travelers who have seen the brand in other countries, and people 35 years old and above. We plan to extend our reach to young professionals that have an active lifestyle,” Palma relates.

Eddie Bauer is located at SM Aura Premier and at SM Megamall Mega Fashion Hall, available in R.O.X, Bonifacio High Street, Ayala Center Cebu, Camp John Hay in Baguio, and Centrio Mall in Cagayan De Oro,

Saturday, July 26, 2014

Enjoy The Search And Get Rewards with Rustan’s Fashion Hunt Promo

Style aficionados are always on the lookout for that next great find, and the thrill of the search is usually as fun as the actual item purchased. Those who consider themselves fashion hunters may enjoy the Rustan’s Fashion Hunt promo, which brings together great offers and prizes from in demand Philippine Fashion labels, with a series of tasks that will make shopping even more exciting! 
Start the journey by availing a Rustan’s Fashion Hunt stamp card, which will be given to customers upon their first visit to any participating brand. Detailed mechanics are written at the back of the card, and for every accomplished task from the participating brand, customer will receive one (1) stamp.
Customers who can complete nine (9) out of twelve (12) tasks will be entitled to a prize! Covetable prizes await from brands like, Tadashi, Natori, Lesportsac, Juicy Couture, and Coccinelle.

A couple of tasks involve visiting and taking a selfie at the newly opened Adolfo Dominguez boutique at Rustan’s Makati, and snapping a photo while trying on an accessory from Presence Paris. Don’t forget to hashtag, #RustansFashionHunt and make a trend.

Stamp collection is ongoing until August 10 at Rustan’s Makati. For more information, like rustansph on Facebook

Friday, July 25, 2014

Personalized Share A Coke Shirts Showcased by Bench and Coca-Cola

There’s a saying, sharing is caring. This is something that rings true among Filipinos, whether we’re among family, friends, and even acquaintances. Coca-Cola’s Share A Coke campaign finally makes it to the Philippines after taking over 50 countries worldwide by storm. The campaign, where Coca-Cola prints the most popular Pinoy nicknames, terms of endearment, and group names on Coke bottles, was officially launched last Saturday, July 12 at the Mega Fashion Hall in SM Megamall. 
Marketing director of Coca-Cola Philippines Jasmin Vinculado said, “We brought Share A Coke to the Philippines with one goal—to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to people who make us happy. For mothers who cook our breakfast every day, for the fathers who drop off their children to school every morning, for the friends who listen to our never-ending problems, for the manang who serves our food in the cafeteria, for the manong who opens the door for us and wishes us a great day with his bright smile, for everyone who has shown us kindness—we would like to share a Coke with them simply because we know that happiness is made more real when shared.”
Among the event’s highlights was a celebration of the long-standing partnership between Coca-Cola and Philippine Fashion clothing brand Bench. Staying true to the essence of the campaign, Vinculado, on behalf of Coca-Cola, shared a Coke with Ben Chan, Chairman and CEO of Bench.
This was followed by a fashion show, where models clad in stylized Share A Coke shirts showcased their personalized Coca-Cola bottles and cans on the catwalk, at the same time entertaining and interacting with co-models and guests alike by showing them the many ways of sharing a Coke.
Coca-Cola Happiness ambassadors Joseph Marco, Julia Montes, and Enchong Dee gave the audience a blast by sharing personalized Coke cans bearing terms of endearment “Crush,” “Hottie,” and “Love” to some unsuspecting guests.
 The event hoped to inspire its attendees to take a second to show some gratitude for the small, everyday gestures that otherwise go unnoticed. The personalized Coke packs are available in sari-sari stores, convenience stores, groceries, supermarkets, and vending machines nationwide. You may also drop by Share A Coke booths in select supermarkets, malls, and schools to have your own personalized Coca-Cola printed in an instant.

For more information, go to or visit the official accounts of Coca-Cola Philippines on Facebook, Twitter, and Instagram

Thursday, July 24, 2014

Denovo Diamonds Collaborates with Renowned Philippine Fashion Artists

Denovo diamonds collaborates with renowned Philippine Fashion artists and tastemakers Jinggoy Buensuceso, Olivia d’Aboville, Leeroy New, Maureen Disini, Neil Felipp, and Cheryl Tiu to promote original, genuine Pinoy jewelry collections.
Marilyn Monroe got it wrong when she said diamonds were a girl’s best friend. It’s the boys’, too. Enter Denovo diamonds, a Pinoy brand that believes in Filipino originality and caters to men and women bounded by the love of arts and sparkles.
“We want to promote the arts and showcase the best of the Philippine talents. Our art is rich but it’s underrated and unrecognized. We want to champion our culture by coming up with wearable works of art. We wanted something different, something original, something that’s not generic, so we collaborated with artists to come up with their own collection,” says Caryll Martinez, the brains behind Denovo, a Latin word meaning “afresh.” Just recently, Denovo officially launched its collections starring stellar personalities to complement its iconic appeal.
The collections range from austere to quirky and elaborate.  Globetrotter Cheryl Tiu’s Global collection, for instance, features her fave landmarks. Her collection highlights the Blue Mosque in Istanbul, the Dome of Rock in Jerusalem, the Fisherman’s Bastion in Budapest, and the Metropolitan Cathedral in Rio de Janeiro. But the star of the collection? Her Philippine flag necklace that features the three stars embedded in a pendant shaped like the rays of the sun. “I was inspired by super typhoon Haiyan, with what happened to our country,” Cheryl says. I tried to make this one more local by putting the elements of the Philippine flag. I want it to symbolize hope.”
A stark contrast to Cheryl’s colorful design is renowned furniture designer and sculptor Genesis “Jinggoy” Buensuceso. His Equilibrium collection, as the name implies, suggests balance and harmony. His silver rings, brooches, and bracelets with black diamonds are designed for people in the fast lane. “I had the leaders and the mavens and achievers, the people who are busy with intense level of work, as my inspiration. I want them to seek balance between work and play,” Jinggoy says. His collection appears manly but he says women nowadays are into androgynous fashion. “My sensibility has always been black and clean and with edge. For me, black is the new canvas, it’s infinite.”
If Jinggoy finds comfort in black, Filipino-French artist Olivia d’Aboville seeks sanctuary in the blue sea. Her Crystal Dew collection is poetic. For her, diamonds can only represent nature’s most precious element, and that is water. Taking cues from morning dews on twigs, Olivia’s seven-piece collection combines organic hints of simple beauty evident in her stem-like cuffs, two-finger rings, and stem necklaces. “My work in general is nature, whatever I do—sculpture, lighting, jewelry—is always related to nature. I am connected to the ocean. When you wear a piece of the collection, you’re a bit closer to nature, like you’re wearing a piece of it,” says Olivia, who, ironically, hardly wears jewelry. “I wish I could if I had more jewelry, I’d wear one. [I’m into] simple and indigenous jewelry that’s more casual,” she says.
Cebuano young artist Neil Felipp’s Simian collection features quirky and playful miniature monkeys. “I believe in whimsical elegance. My inspiration is Abu from Alladin, before he met him. He’s mischievous and attracted to ‘shining, shimmering, splendid’ things. To be consistent, I infused Pinoy games like Follow the Leader, hide and seek, and eye spy.” In his collection are statement pieces of happy monkeys hanging on a tree or tagging one another.

Another young artist in the roster is visual artist, sculptor, and designer Leeroy New. His fascination with religious iconography, especially of the Sacred Heart and seraphs (hence his Seraph collection) leads him to alternate the divine’s visage in random configurations.

“I’ve always been working on religious iconography as a source of form for all my works but not in an emotional way. I’m into re-configuring and reconstructing them,” says Leeroy. A sacred heart and seraph tattoos peeked through his shirt.

From religious icons, here’s one for the altar: Fashion designer Maureen Disini’s La Collezione Promessa. Her bridal and engagement line showcases and celebrates her Italian getaway. Maureen, who recently tied the knot, says it’s fitting that she designed wedding bands and engagement rings.

Wednesday, July 23, 2014

Paul’s Boutique has now reached Philippine Fashion

Britain’s trendsetting brand has now reached Philippine Fashion, catering to today’s more discerning style set. Inspired by the vibrant music and fashion scene of the 90s, Paul Slade started out with a modest line of bespoke T-shirts for family and friends. One of Slade’s top inspirations when he was starting out was American Pop artist, Jeff Koons.
After a couple of successful clothing lines, Slade continued to develop his knack for setting trends through fashion by immersing himself in his favorite sources of inspiration—vintage clothing, graffiti, 80s Hip Hop, and Japanese street brands. Eventually, the young designer started to develop a new project, which he called Paul’s Boutique, a name inspired by an iconic Beastie Boys album. In its early years, Paul’s Boutique created hand-customized army surplus, vintage denims, and sweatshirts.

Not long after, the brand’s bespoke products caught the eye of local style setters, eventually gaining a cult following. The bold, unapologetic designs of Paul’s Boutique were exactly what young Londoners were looking for. Paul’s Boutique then became a regular fixture in Portobello Road in 2000, before being snapped up by big retailers like Topshop and Oxford Circus.

As the brand continued to grow, international celebrities like Paris Hilton and Justin Timberlake started taking notice of its cheeky designs. In 2009, demand for the brand ballooned, prompting Paul’s Boutique to outsource its manufacturing in order to keep up.

As the creative director of the company, Paul continues to churn out designs that have the London girl in mind, mixing in a diversity of styles, music, cultural influences, and attitudes that has made London such an eclectic, exciting source of fashion inspiration for many. As such, customers of the brand can expect fun, wearable pieces with an edge.

The Paul’s Boutique girl is described as cool, quirky, confident, and with a great sense of fun. Fashion conscious but with her own unique style, the Paul’s Boutique girl is a true individualist, who enjoys expressing herself through well-made, highly-creative clothing and accessories, never one to blend in the crowd.

Currently, Paul’s Boutique continues to attract young style setters from Rita Ora to Pippa Middleton.

Now on its 13th year, Paul’s Boutique is firmly established in the international fashion arena. The brand is present across Europe, Asia, the Middle East, and South Africa. Global expansion continues season on season.

Paul’s Boutique bags are now available at Ladybag, Glorietta 5, Ayala Center Cebu; select Bratpack and The Travel Club stores

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