Wednesday, January 14, 2009

Offensive Online Campaign by Designer Clothing Dolce and Gabbana

The owner of the large designer clothes online industry, Dolce and Gabbana, Domenico Dolce and Stefano Gabbana explained in a press inteview made by La Stampa, a daily advertiser in Italy, that they already expected that the public will detest their upcoming advertisement. "We are prepared with this reactions by public and conservative groups.", they added.

The said advertisement is said to criticize human religion by having extraordinary and somewhat malicious shots by the famous artist/photographer Steven Klein. Men kneeling, women in men's wrists and children in gold outfits attracted criticisms by spectators. The staff of the advertisement however did not feel guilty of using gold and silver as theme in this advertisement despite the current economic crisis.

"We are just using our artistic points of view in this designer clothes advertisement. In this manner, we are obliged to offer a dream that is reachable by public. Not all things are for everyone." they said. "We are just showcasing the crocodile jackets which are created in measuring, a particular amount of 30,000 Euros - ( equivalent to 39,890 dollars). People intentionally wants this designer clothing online and willing to buy them at 30 dollars. This is obviously a better offer than advertising t shirts for 15 to 20 Euros each.", they explained.

Dolce and Gabbana, who helps several celebrities for just endorsing the product, said that the pop star Madonna including the goddess Victoria Beckham are next in the line as their celebrity endorser.

In an interview by La Stampa, Madonna and Beckham said, "It's just how we set our mentality ... We both can not imagine growing old not working, nevertheless, it is our prerogative to extend our willingness to someone younger..., perhaps to encourage them to spread their wings.". "Search the Hollywood and you'll find tons of talent everywhere. We are so glad that we are chosen to be the next endorser of this worldly known designer clothing.", they added.

Source: Yahoo! News


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