Friday, July 13, 2012

SM SouthMall Runway Picks 2012

SM Southmall, the premiere shopping destination Philippine Fashion in South Metro Manila recently held the 3rd edition of SM Southmall Runway Picks featuring top fashion brands found in the newly renovated mall. Showcased on the ramp were local and global brands – SM Department Store, SM Ladies Fashion, GTW, 3 Stars & a Sun, Bench, Blue, Inc., Celine, Charles & Keith, Fox, Gingersnaps, Girbaud, Human, Jag, Just G, Kali, Kashieca, Levi’s, Mags, Mendrez, Michelis, Osh Losh, Parfois, Payless, Peppermint, Periwinkle, Petite Monde, Plains & Prints, Promod, Sabella, Shubizz, Tomato Green & Red, Yves Rocher – styled to suit the distinct and discriminating taste of South Metro shoppers. The show also featured Rock and Soil, the Earth Tone Collection, the latest in men’s line by Philipppine Fashion designer Ulysses King and the debut of his first ever, women’s line.
The show captured that distinct South Metro savvy of effortless chic, with looks that were laid back, casual and carefree but with the elegance, flair and fashion-forward elements that will surely turn heads. Live music was provided DJ Callum David while guests were treated to entrees from newly opened food tenants – Tous Les Jours, Hollys’ Coffee, Black Canyon Coffee, Breadstory & Krispy Kreme

The show was set in the mall’s Food Street area – a newly opened Al Fresco dining strip, currently with 12 new dining concepts – and is set to launch with at least 30 restaurants by 4th quarter this year. For more info, contact he marketing department at 8000447 loc 115 or e-mail

Here are some of the photos taken during the event:

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