Wednesday, November 21, 2012

Jojie Lloren Showcased His Smart Holiday Runway Project

Jojie Lloren’s couture instincts and precise craftsmanship have always defined his runway collections. His generosity in sharing his craft with upcoming designers on Project Runway Philippines is an inspiration in the Philippine Fashion scene. 
Rustan’s, the Philippines’ foremost retail showcase, has found the perfect home for Lloren’s twin ready-to-wear collections. Jill and Luna, two diverse yet complementary ladies’ wear brands, display Lloren’s design aesthetic and attention to construction details and techniques.

The Jill woman rules the boardroom and the home with calm and confident style. She values tradition but invites change as welcome progress. Lloren’s balance of classical cuts with contemporary detailing suits her in Jill’s line of comfortable separates, versatile dresses, and definitive accessories — essentials of the modern Filipina that multi-tasks and always get results.

The Luna woman enjoys the good life and her taste is elegant and refined. Her demeanor is unpretentious yet clever. For her, Lloren has produced after-six numbers in the spirit of understated, contemporary chic.

Classic cuts meet contemporary detailing: Rustan's Jill label designed by Jojie Lloren
Jill and Luna presented its holiday fashions in an invitational fashion show at Rustan’s Shangri-La. Lloren presented Luna’s newest looks with jewelry by Roberto Coin’s The Fifth Season. For the Jill segment, bags were by Rafe NY and makeup by Albert Kurniawan for Nars and Qua for Laura Mercier.
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