Wednesday, May 4, 2011

Philippine Fashion Week Partnership with L’Oreal Paris Philippines

“No man is an island”, and “two heads are better than one”. It’s always better if you have you partner on what you do. This may be the reason why Philippine Fashion Week made a decision to have partnership with L’Oreal Paris Philippines. This is a very important partnership!” boasted Joey Espino, founder and executive producer of Philippine Fashion Week (PFW).  He was referring to the event’s team up with L’Oreal Paris. “The trust and commitment of a global brand like L’Oreal Paris means that the creativity and talent of the Filipino designers and models are truly world class,” he proudly declared.

For his part,  Arnaud de Fontgalland, country division general manager of L’Oreal Paris said the Philippine Fashion Week will be a great venue to show how committed his company is to coming up with products that exceed their customers’ expectations. “Anything and everything we have done has been fuelled by the desire to elevate the world of cosmetics,” he added.

Luc Olivier-Marquet, managing director of L’Oreal Paris Philippines, said the partnership will result into an extraordinary event. “We at L’Oreal are thrilled to be partnering with one of the biggest and longest running fashion event in the country. Together with the people behind PFW and its supporters, L’Oreal Paris’ vision of tomorrow’s beauty will resonate during the shows,” he noted.

Fashionistas who flock regularly to the PFW shows will be in for a treat as L’Oreal Paris, under the creative direction of make-up artist Jigs Mayuga, will compliment the clothes with the finest in hair and make-up. “Finally, the shows at PFW will set the trends not only in clothes and accessories but also in hairstyling and cosmetics. A complete look with fashion and beauty trends will definitely be translated from the runway to the streets.” Espino said.

The excitement is certainly building up. Beyond discovering new talents in the fashion industry, I am looking forward to the final creations of the great Louie Mamengo. He designed his collection while he was confined to his hospital bed in Los Angeles, California just before he passed away.

Over 25 shows from 101 Philippine Fashion Designers from all over the country will be showcased at the Philippine Fashion Week Holiday 2011 Collections to be held at the SMX Mall of Asia on May 8 to 15.

Source : | Phillipine Fashion Week Facebook Page | L'Oreal Paris Philippines Facebook Page


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