Sarah Jessica Parker – The New Face of the SM Store

International screen and stage actress – and style icon – Sarah Jessica Parker is the new face of the SM Store. This comes as the SM Store opens its new branch at SM Aura Premier, a world- class mall, which redefines the retail and lifestyle scene in the country.  And with that, the SM Store brings great design and great retail to new heights with its Love To Shop campaign.

As the new face of the SM Store, SJP brings to Manila her love of shopping as expressed in her incredible Philippine Fashion style.  She has been known to be experimental in her fashion choices – which range from elegant designer gowns to casual street fashion and even sportswear - mixing and matching and looking fabulous. Her collaboration with SM Store in its Love to Shop campaign is a perfect fit, as her personal style celebrates the SM Store’s passion for fashion, as well as its wide assortment of merchandise. SJP is a fashion inspiration for Manila’s stylish set, as she is one of the very few Hollywood personalities that could pick anything in the store, expensive or affordable, and look awesome.  And most of all, many Filipinos can identify with her, as like them, she loves to shop.

Parker, who played Carrie Bradshaw in the HBO television series, Sex and the City (1998-2004), has won four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards.  She served as a producer and reprised her role in the screen adaptation of the hit series with the theatrical release of Sex and the City and Sex and the City 2. In the fall of 2013, Parker will return to the stage in the world premier of The Commons of Pensacola by Amanda Peet opposite Blythe Danner. Past film credits include I Don’t Know How She Does It, Did You Hear About the Morgans?, Smart People, Failure to Launch, The Family Stone, State and Main, Mars Attacks!, Ed Wood, The First Wives Club, Miami Rhapsody, Honeymoon in Vegas, and Footloose.

Parker also lends her time to charitable causes.  She currently serves as a member of the Board of Directors for the New York City Ballet and is a UNICEF ambassador.  In November 2009, the Obama administration elected her to be a member of the President’s Committee on Arts and the Humanities.  In April 2012, she adopted the Martin Luther King, Jr. School in Portland, Oregon for the Turnaround Arts Initiative.

Sarah Jessica Parker as the new face of the SM Store – now that’s great fashion news. For more updates, join The SM Store online community on Facebook, YouTube and Pinterest (/The SM Store) and Twitter@thesmstore #SarahJParkerLoveToShopSMStore. 

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