Solo Summer 2012 Campaign Feat. Solo Online Model Search 2011 Grand Winners

Stylish, fierce and redefined classic Military Fashion, get ready for Solo’s Summer 2012 collection! Gracing the campaign are the grand winners of Solo Online Model Search Year 3. From almost a hundred creative submissions to Solo’s Online Model Search Contest 2011, Solo revealed the finalists last December 2011, and from among them chose the winners based on votes as well as actual interviews.

This Summer in Philippine Fashion, Solo launches its newest faces for 2012: Edward Espinola (entry The Last Bachelor with his partner Graphic Artist John Reyes) and Sophia Balagat (entry Shipping Out with her partner Graphic Artist Loel Lamela) are Solo Online Model Search Year 3 Grand Winners. The campaign photos will be gracing Solo stores nationwide this March. “It was a fun experience and I learned a lot working with the entire team! It wasn’t as easy as I thought.” Sophia shared when asked about his photoshoot experience.

Solo’s Summer 2012 Campaign features military-inspired collection that adds a practical dimension to Solo’s signature style. The collection showcases a wide variety of summer smart get-ups: jackets, vest, blazers, tees, cargo pants, jeans, and accessories. Aside from this collection, Solo has a wide range of beach essentials for the summer: bikinis in fun styles and vibrant colors, functional cover-ups, board shorts and basic tanks and swim shorts. Solo’s Summer 2012 Collection hits the stores this March.

Both self-professed fashion fanatics and model aspirants, Edward and Sophia joined the contest hoping this would open doors for them in the world of modeling. “Just being a finalist is good enough for me. So when I learned that I’m the Grand Winner, man that was awesome! I felt great!” Edward shared when asked how does it feel being the newest endorser o f Solo.

Solo Online Model Search is the first ever model search in the country and it gets bigger and more exciting each year since it started in 2009. Previous winners are Jaggy Tallada and Jhoanna Flor in 2009 and Mehran Khaledi and Phoebe Rutaquio in 2010.

Stay tuned at (www.solo.com.ph) for stores and merchandise styles. For fresher goings on, “Like” us on Facebook, “Solo Online” and follow us on Twitter, twitter.com/mySoloOnline.

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