Sunday, June 5, 2011

BoxFresh: Authentic British Street Wear in Philippine Fashion

Last June 03, 2011, I was invited by my good friend Jeff Limbauan of Events Food trip Undercover to cover an exclusive event with him. The said event was the exhibit of Boxfresh Apparel together with the 7th Anniversary of saGuijo Café + Bar.

Here’s a little information about BoxFresh, I know that this brand was new for you. It is originally derived from New York hip-hop slang describing a new pair of footwear as being “fresh out of the box”. They are the British street wear originators and now they are making name in the Philippine Fashion.

I love how the colors contrast perfectly with the darks and the lights. The design of the shoes is flawless with amazing detail. Boxfresh has become a creative hub with the best in up-and-coming British talent on board; delivering fresh, new, exciting content, master classes and music downloads directly to the people!  

“Boxfresh” definition – Someone or something that is new and cool or innovative in a fashion sense.  It was started in market stalls in East London by Roger Wade, Ben Joseph, Sue Denny & Olaf Parker, it hails itself as “The Original British Streetwear brand”.

Authentic British Streetwear is multi-cultured, intelligent, witty, sleek and expressive, independent and always fresh. Boxfresh apparel and footwear caters to the sophisticated urban street culture, mixing grungy overtones with sleek cuts and polished lines. Heralding the heroes of the street from musicians, performers, artists and creatives, Boxfresh believes that “The sidewalk is the new catwalk”.

Boxfresh are available in the following stores:
  • ·         Res Toe Run, Glorietta
  • ·         Res Toe Run, Trinoma
  • ·         Res Toe Run, Gateway
  • ·         Res Toe Run, Galleria
  • ·         Res Toe Run, Ermita
  • ·         Res Toe Run, Filinvest
  • ·         Res Toe Run, Ayala Cebu
  • ·         Res Toe Run, Marquee Mall
  • ·         Brat Pack, Greenbelt 5
  • ·         Brat Pack, Gateway
  • ·         Brat Pack, Eastwood
  • ·         Brat Pack, Ermita
  • ·         Brat Pack, Davao

For more info, check them out on or visit their website at and

Wednesday, June 1, 2011

Freeway 's National Artist Collectors’ Series Fall 2011 Collection

Philippine Independence Day is near, but still fashion makes their way in time that we celebrate our freedom and recalls our greatest hero. So as Filipino how can you show your love for the country without sacrificing your style? That is not a problem anymore because for two years in a row, FREEWAY has gained immense recognition for being a creative innovator with its National Artist Collectors’ Series which started in 2009.  Gone are the days where only casual wear are available to show one’s pride and culture.  With Freeway’s culturally intelligent collections, fashion forward Filipinos can now wear Fashionalism not just on weekends, but also for work and special occasions. Freeway re-introduces today’s youth with our renowned Philippine National Artists as it merges Filipino culture with current Philippine Fashion.

After paying tribute to National Artists Nick Joaquin (Literature), Ang Kiukok (Visual Arts), Jose Garcia Villa (Literature) and Ramon Valera (Fashion Design), Freeway is excited to feature its first living National Artist in the Series.  And last May 31, 2011, Freeway launches the National Artist Collectors’ Series Fall 2011 Collection featuring the works of National Artist for Literature F. Sionil José.

Francisco Sionil José (F. Sionil José) is one of the most widely-read Filipino writers whose work is now translated into 28 languages including his native Ilocano.  His novels and short stories depict the social underpinnings of class struggles and colonialism in Filipino society.

The entire collection was viewed for the first time on the same night, extending a special discount to guests only for that evening. The collection will be available in all stores by June 1, 2011. Freeway features some of Sionil José’s well known works as interpreted in a pocket collection which includes staple favorites graphic tees in trendy silhouettes, modern tailored woven tops and dresses and accessories.  All items have a printed seal, a bio-swing tag and packaged in the signature National Artist Collectors Series envelope.

Here a little information about Freeway: In 1997, Freeway opened its first branch in Robinson’s Galleria, giving the metropolis its much needed fashion fix. Freeway is one of the very few local brands that offer merchandise representing the most current international trends at local prices. Freeway provides contemporary trends that tickle every fashionista’s whim. It’s flattering, sexy and appealing. It can be bold and daring, while still possessing femininity. It is for the fun-loving trendsetters who dare to be different and who love to stand-out in the crowd. The young cosmopolitan market can finally express themselves through fashion without burning a hole in their pockets.

To know more about the collection, visit  Plus get fresher updates at their Facebook Fan Page (search for “Freeway Online”) and Twitter

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