Sunday, June 5, 2011

BoxFresh: Authentic British Street Wear in Philippine Fashion

Last June 03, 2011, I was invited by my good friend Jeff Limbauan of Events Food trip Undercover to cover an exclusive event with him. The said event was the exhibit of Boxfresh Apparel together with the 7th Anniversary of saGuijo Café + Bar.

Here’s a little information about BoxFresh, I know that this brand was new for you. It is originally derived from New York hip-hop slang describing a new pair of footwear as being “fresh out of the box”. They are the British street wear originators and now they are making name in the Philippine Fashion.

I love how the colors contrast perfectly with the darks and the lights. The design of the shoes is flawless with amazing detail. Boxfresh has become a creative hub with the best in up-and-coming British talent on board; delivering fresh, new, exciting content, master classes and music downloads directly to the people!  

“Boxfresh” definition – Someone or something that is new and cool or innovative in a fashion sense.  It was started in market stalls in East London by Roger Wade, Ben Joseph, Sue Denny & Olaf Parker, it hails itself as “The Original British Streetwear brand”.

Authentic British Streetwear is multi-cultured, intelligent, witty, sleek and expressive, independent and always fresh. Boxfresh apparel and footwear caters to the sophisticated urban street culture, mixing grungy overtones with sleek cuts and polished lines. Heralding the heroes of the street from musicians, performers, artists and creatives, Boxfresh believes that “The sidewalk is the new catwalk”.

Boxfresh are available in the following stores:
  • ·         Res Toe Run, Glorietta
  • ·         Res Toe Run, Trinoma
  • ·         Res Toe Run, Gateway
  • ·         Res Toe Run, Galleria
  • ·         Res Toe Run, Ermita
  • ·         Res Toe Run, Filinvest
  • ·         Res Toe Run, Ayala Cebu
  • ·         Res Toe Run, Marquee Mall
  • ·         Brat Pack, Greenbelt 5
  • ·         Brat Pack, Gateway
  • ·         Brat Pack, Eastwood
  • ·         Brat Pack, Ermita
  • ·         Brat Pack, Davao

For more info, check them out on or visit their website at and


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