Ariel 3D Deep Clean 3D Projection Mapping Fashion Show feat. Bench

Last 24 October 2011, Ariel showcased the Philippines’ first 3D Projection Mapping show for fabric care and fashion at the launch of the new Ariel Stainlift, at the SMX Open Grounds fronting Microtel Mall of Asia, coinciding with Philippine Fashion Week.

Partnering with the Philippine Fashion leading clothing retailer Bench, Ariel showcased the technology behind its three-dimensional deep cleaning performance to keep clothes stain-free, thereby keeping clothes fashionable and looking like new even after several washes.

The event was hosted by celebrity endorser Mr. Boy Abunda.

Credits:

Company: P&G Philippines – Ariel

PR Agency: Campaigns PR Inc.

3D Projection Mapping: Unang Kumpanya

Production House: BigTop

Fashion Shoot Director: Paolo Abella

Director of Photography: Arvin Viola

Score: Diego Mapa

Styling: Sidney Yap

Hair and Makeup: Victor Ortega

Event Staging Agency and Video Coverage: DJTeam

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