
Fashion trends come and go, but only one thing remains constant: denim. Since it was invented in 1853, the sturdy fabric has been molded into different fits and styles – bell-bottom, boot cut, bleached, washed, colored. And unique to the denim is how it flatters every person who wears it, from workers to rock stars, cowboys to celebrities; it’s the ultimate staple apparel. True to its long and rich history, the denim jean is designed to last forever.
In celebration of this classic material, Giordano Philippines launches “Denim Now. Denim Forever”. Can be worn by anybody in any season for almost any occasion, the raw and colored denim...