Penshoppe Steps into Online Retail with Lazada Philippines

The Philippine Fashion brand Penshoppe continues to push the envelope further as it embarks on online retail with the Philippines’ Online Shopping Mall – Lazada.com.ph. From its cool and affordable items that appeal to the Asian fashion palate, to top-billing international celebrity endorsers, Penshoppe has continuously wowed and made waves in the Philippine fashion retail arena. Now, the brand is set on conquering new and exciting territory – Online Retail; and in tandem with Penshoppe on its journey is the Philippines’ Online Shopping Mall – Lazada. “Our partnership with Lazada stems from the company-wide commitment to serve our customers....

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Eddie Bauer: Functional Clothes With an Emphasis on Fashionable Outdoor Wear

Wearing puffy and quilted down jackets in most places in the Philippines seems preposterous at first. It’s a tropical country, after all. But upon closer inspection, this particular type of apparel may prove to be worthwhile for those who often visit cooler destinations.  “Travel trends, as always, are related to clothing preferences. In recent years, many Filipinos get to travel and explore outdoor destinations both locally and internationally,” says Ruby Palma, assistant vice president for the Primer Group of Companies, a Southeast Asian brand retailer and distributor. “The boom of budget airlines certainly helped materialize this,”...

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Enjoy The Search And Get Rewards with Rustan’s Fashion Hunt Promo

Style aficionados are always on the lookout for that next great find, and the thrill of the search is usually as fun as the actual item purchased. Those who consider themselves fashion hunters may enjoy the Rustan’s Fashion Hunt promo, which brings together great offers and prizes from in demand Philippine Fashion labels, with a series of tasks that will make shopping even more exciting!  Start the journey by availing a Rustan’s Fashion Hunt stamp card, which will be given to customers upon their first visit to any participating brand. Detailed mechanics are written at the back of the card, and for every accomplished task from the participating...

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Personalized Share A Coke Shirts Showcased by Bench and Coca-Cola

There’s a saying, sharing is caring. This is something that rings true among Filipinos, whether we’re among family, friends, and even acquaintances. Coca-Cola’s Share A Coke campaign finally makes it to the Philippines after taking over 50 countries worldwide by storm. The campaign, where Coca-Cola prints the most popular Pinoy nicknames, terms of endearment, and group names on Coke bottles, was officially launched last Saturday, July 12 at the Mega Fashion Hall in SM Megamall.  Marketing director of Coca-Cola Philippines Jasmin Vinculado said, “We brought Share A Coke to the Philippines with one goal—to share happiness. Sharing a Coke...

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Denovo Diamonds Collaborates with Renowned Philippine Fashion Artists

Denovo diamonds collaborates with renowned Philippine Fashion artists and tastemakers Jinggoy Buensuceso, Olivia d’Aboville, Leeroy New, Maureen Disini, Neil Felipp, and Cheryl Tiu to promote original, genuine Pinoy jewelry collections. Marilyn Monroe got it wrong when she said diamonds were a girl’s best friend. It’s the boys’, too. Enter Denovo diamonds, a Pinoy brand that believes in Filipino originality and caters to men and women bounded by the love of arts and sparkles. “We want to promote the arts and showcase the best of the Philippine talents. Our art is rich but it’s underrated and unrecognized. We want to champion our culture...

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Paul’s Boutique has now reached Philippine Fashion

Britain’s trendsetting brand has now reached Philippine Fashion, catering to today’s more discerning style set. Inspired by the vibrant music and fashion scene of the 90s, Paul Slade started out with a modest line of bespoke T-shirts for family and friends. One of Slade’s top inspirations when he was starting out was American Pop artist, Jeff Koons. After a couple of successful clothing lines, Slade continued to develop his knack for setting trends through fashion by immersing himself in his favorite sources of inspiration—vintage clothing, graffiti, 80s Hip Hop, and Japanese street brands. Eventually, the young designer started to develop...

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Burton Menswear London Touchdown Their First Store in Philippine Fashion

With over 400 stores across 22 countries and four continents, Burton Menswear London recently opened its first store in Philippine Fashion. Originally founded in 1903 in the United Kingdom under the name The Cross-Tailoring Company, Burton Menswear London has become a fashion favorite for men who prefer easy yet masculine apparel. Acquired in 2002 as part of the Arcadia Group by Sir Philip Green, the brand still aims to be an inspiring and best value fashion brand for consumers.  Burton is widely known for its ‘Great British Style’ that combines a long heritage of tailoring with a modern take on casual wear. Today, it is a men’s closet...

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Philippine Fashion Brand Penshoppe Opens Shop in Cambodia

Philippine Fashion retailer Golden ABC Inc. which started in 1986 is expanding its business by opening more new stores locally and overseas this year.  The CEO of Penshoppe's mother company Golden ABC , Inc. that also owns various brands like Oxygen, Memo, ForMe, Regatta and Tyler, with stores not only in the Philippines but also in the Middle East, China and South East Asia, Mr. Bernie Liu said, "I am very excited about our international expansion.We are looking at about 25 stores abroad." New stores to be set up overseas are for the Penshoppe brand. Penshoppe is the flagship brand of Golden ABC, Inc., a leading fashion house from...

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Philippine Fashion Retail Sales Dropping 50%

Retail sales of Philippine Fashion brands have dropped by 50 percent in the first quarter this year as big foreign brands with their unlimited resources dominate the domestic fashion sector. Retail industry leader Samie Lim told reporters that local fashion retailers have failed to match the resources of the huge foreign brands which now occupy premium locations and big spaces in the country’s premier shopping centers. “They get bigger space and better location while our local brands like Penshoppe and Bench are relegated to the second floor,” Lim lamented. Already, local business groups – Philippine Chamber of Commerce and Industry,...

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Top Philippine Fashion Brands to be Showcased in International Expo Slated in Jakarta

With the theme "One Brand: One Story", the Philippines Brands in Motion will promote homegrown fashion brands in the world market in its first participation in the 12th edition of Franchise and License Expo Indonesia (FLEI) slated at the Jakarta Convention Center Assembly Hall in Jakarta, Indonesia on September 12-14. The Philippines Brands in Motion 2014 is spearheaded by the Center for International Trade Exposition and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), in partnership with the Philippine Trade Training Center (PTTC), Philippine Franchise Association (PFA), Philippine Trade...

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Denim Rules: What Your Jeans Says About You

Think your denim utters nary a word about you? We beg to differ. Take bell bottom jeans, for example. These pants, with their iconic bell-shaped hems, were introduced innocently enough—sailors in the U.S. Navy first wore them in the 19th century. By the late 1960s, however, these exaggerated flares had been adapted by fashion-forward teenagers, not only as adolescent garb, but also to show a generation’s counterculture sensibilities. Even today bell bottoms speak so symbolically that they've become a key emblem of the 1970s, as much as a tie-dye headband. Sporting bell bottoms in modern times isn't out of date, but simply retro-chic, depending...

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Ellesse’s Latest Collection of Comfortably Stylish Fashion is Perfect for the Tropics

What’s wonderful about Philippine Fashion is that we can always wear summertime clothing at almost any time of the year, given that it is a tropical country. Sure, the rainy season is here, but there will surely be days when the sun shines brightly. Hence, the recent arrival of Ellesse’s summer 2014 collection into the country isn't exactly late, considering its styles are fit for a relaxed yet sporty take on dressing for the tropics. The color palette for the collection is an exercise in contrasts, featuring a mix of clothing in pastel hues and black and white colors. The idea here is to offer wardrobe options that can work casually with...

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Wacoal Celebrates Milestone in Philippine Fashion

Women’s intimate apparel industry’s Philippine Wacoal Corporation celebrates 25 years of beautifying Filipinas inside and out by establishing its position and role in the promotion of women empowerment. The company shared this milestone with the people that fueled its success through the years with a thanksgiving dinner last June 5 held at the Rigodon Ballroom, The Peninsula Manila. Inspired by the refined Japanese art of beauty, the event was dedicated to the company’s employees, socio-civic partners, and trusted business affiliates for being steadfast partners of the brand for the past 25 years. Wacoal has grown steadily over the years...

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