BoxFresh: Authentic British Street Wear in Philippine Fashion

Last June 03, 2011, I was invited by my good friend Jeff Limbauan of Events Food trip Undercover to cover an exclusive event with him. The said event was the exhibit of Boxfresh Apparel together with the 7^th Anniversary of saGuijo Café + Bar.

Here’s a little information about BoxFresh, I know that this brand was new for you. It is originally derived from New York hip-hop slang describing a new pair of footwear as being “fresh out of the box”. They are the British street wear originators and now they are making name in the Philippine Fashion.

I love how the colors contrast perfectly with the darks and the lights. The design of the shoes is flawless with amazing detail. Boxfresh has become a creative hub with the best in up-and-coming British talent on board; delivering fresh, new, exciting content, master classes and music downloads directly to the people!  

“Boxfresh” definition – Someone or something that is new and cool or innovative in a fashion sense.  It was started in market stalls in East London by Roger Wade, Ben Joseph, Sue Denny & Olaf Parker, it hails itself as “The Original British Streetwear brand”.

Authentic British Streetwear is multi-cultured, intelligent, witty, sleek and expressive, independent and always fresh. Boxfresh apparel and footwear caters to the sophisticated urban street culture, mixing grungy overtones with sleek cuts and polished lines. Heralding the heroes of the street from musicians, performers, artists and creatives, Boxfresh believes that “The sidewalk is the new catwalk”.

Boxfresh are available in the following stores:

• ·         Res Toe Run, Glorietta
• ·         Res Toe Run, Trinoma
• ·         Res Toe Run, Gateway
• ·         Res Toe Run, Galleria
• ·         Res Toe Run, Ermita
• ·         Res Toe Run, Filinvest
• ·         Res Toe Run, Ayala Cebu
• ·         Res Toe Run, Marquee Mall
• ·         Brat Pack, Greenbelt 5
• ·         Brat Pack, Gateway
• ·         Brat Pack, Eastwood
• ·         Brat Pack, Ermita
• ·         Brat Pack, Davao

For more info, check them out on Facebook.com/Boxfresh.Philippines or visit their website at http://www.boxfresh.co.uk/ and http://www.myboxfresh.com/

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Freeway 's National Artist Collectors’ Series Fall 2011 Collection

Philippine Independence Day is near, but still fashion makes their way in time that we celebrate our freedom and recalls our greatest hero. So as Filipino how can you show your love for the country without sacrificing your style? That is not a problem anymore because for two years in a row, FREEWAY has gained immense recognition for being a creative innovator with its National Artist Collectors’ Series which started in 2009.  Gone are the days where only casual wear are available to show one’s pride and culture.  With Freeway’s culturally intelligent collections, fashion forward Filipinos can now wear Fashionalism not just on weekends, but also for work and special occasions. Freeway re-introduces today’s youth with our renowned Philippine National Artists as it merges Filipino culture with current Philippine Fashion.

After paying tribute to National Artists Nick Joaquin (Literature), Ang Kiukok (Visual Arts), Jose Garcia Villa (Literature) and Ramon Valera (Fashion Design), Freeway is excited to feature its first living National Artist in the Series.  And last May 31, 2011, Freeway launches the National Artist Collectors’ Series Fall 2011 Collection featuring the works of National Artist for Literature F. Sionil José.

Francisco Sionil José (F. Sionil José) is one of the most widely-read Filipino writers whose work is now translated into 28 languages including his native Ilocano.  His novels and short stories depict the social underpinnings of class struggles and colonialism in Filipino society.

The entire collection was viewed for the first time on the same night, extending a special discount to guests only for that evening. The collection will be available in all stores by June 1, 2011. Freeway features some of Sionil José’s well known works as interpreted in a pocket collection which includes staple favorites graphic tees in trendy silhouettes, modern tailored woven tops and dresses and accessories.  All items have a printed seal, a bio-swing tag and packaged in the signature National Artist Collectors Series envelope.

Here a little information about Freeway: In 1997, Freeway opened its first branch in Robinson’s Galleria, giving the metropolis its much needed fashion fix. Freeway is one of the very few local brands that offer merchandise representing the most current international trends at local prices. Freeway provides contemporary trends that tickle every fashionista’s whim. It’s flattering, sexy and appealing. It can be bold and daring, while still possessing femininity. It is for the fun-loving trendsetters who dare to be different and who love to stand-out in the crowd. The young cosmopolitan market can finally express themselves through fashion without burning a hole in their pockets.

To know more about the collection, visit www.freeway.net.ph.  Plus get fresher updates at their Facebook Fan Page (search for “Freeway Online”) and Twitter http://twitter.com/FreewayOnline.

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Visualzine Fashion + Art Exhibit with Fashion Academy Manila

Philippine Fashion Week was already finished but still the Fashion Style still goes on and on. Last May 27, 2011 I was invited to cover the Visualzine fashion and art exhibit.  The exhibit was star-studded with local personalities named Maxene Magalona, Rich Asuncion, Bubbles Paraiso, Tim Yap, Raymond Gutierrez and some fashion models of Visualzine.

Visualzine together with Fashion Academy Manila intends to bring it all together under one roof to become a springboard for anyone who is passionate about modeling, design, photography and beauty. Featuring seven specialized curriculums focusing on Photography, Make-Up, Hair Creatives, Fashion, Styling, Modeling, Artists’ lab and Personality Enhancement, the academy provides a platform by which an inherent skill can be developed through practical application.

The exhibit was a rich showcase of photography, graphic design, light and fashion. Check out some images I taken on the said event.

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Bloggers United First Ever Philippine Fashion Bloggers Bazaar

The Bloggers United is a team dedicated to delivering breakthroughs in the metro’s blogging community. We are in an effort to pool bloggers and really turn it into a “community”. They recognize the bloggers’ massive power to inspire, and influence the public on how they think, behave and spend. But more than that, They want to use that power in order to make an action in spreading social awareness and issues to our fellowmen.

Melai Entuna – http://styleandsoul.blogspot.com (Style and Soul)

Ana Gonzales – http://anagonsblog.blogspt.com (The Fashionista Commuter)

Aisa Ipac – http://ipaxme.blogspot.com (Drowning Equilibriums)

Their team brings you the 1st-ever Bloggers Bazaar featuring Manila’s top and most influential fashion bloggers selling their personal closet items and selected pieces from their respective brands. Our aim is to create a venue where inspiring bloggers and their readers can personally come together and interact with each other. It will also serve as a networking site as they invite bloggers and readers from different categories and a couple of friends from the press and media.

The most important part of this event is that, it is a tie-up project with KIDS FOUNDATION and certain sponsorship proceeds will be donated to charity.

To be part of this event just visit this page https://www.facebook.com/event.php?eid=195640917141811

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Philippine Fashion Week 2011 : Penshoppe Trailblazer Fashion Show

Philippine Fashion Week 2011 is almost over. Another update that I will share to you guys was the Penshoppe‘s Fashion Show for the PWF 2011. I receive an invite for this so I’m a bit closer to the catwalk compare to Wrangler’s Fashion Show that is open to the public.

A little information about Penshoppe Clothing, It provides a variety of styles to choose from and constantly update its collection. Started in 1986, today Penshoppe is recognized as one of the market leaders in the Philippine fashion, accessories and personal care product industry.

This season, Penshoppe steps up with its campaign, “Trailblazer” — the collection depicts those who conduct their lives off the beaten path: an innovator and pioneer, as it were. A leader is innovative inasmuch as people WANT to follow him or her, and DO — thus, a trailblazer must be emulated, so to speak. A test for an ultimate trailblazing assignment involves the ability to turn over a fruitful discovery into the hands of others.

The idea for the title was born out of a James Bond aesthetic and persona. Thus, TRAILBLAZER actually resonates comfortably as a Bond-film title of sorts. This aesthetic is reinforced further in the catwalk with traces of James Bond themes that will surely trigger vivid associations with the dapper secret service agent.

The given title flows from a natural progression from previous ones — i.e., Revolution, Elevation, and Arrivalist. Once a person has remarkably arrived, setting an example for others to emulate would be the consequent challenge. The title not only describes the brand thrusting forward; but, extends further to those who choose to wear PENSHOPPE merchandise —creating a brand and style loyalty among peers.

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Philippine Fashion Week 2011 : Wrangler My Fit, My Edge Fashion Show

After updating so many news about Philippine Fashion Week 2011, now I’m sharing you guys the Wrangler‘s Fashion Show for the PWF 2011. The Show was open to the public that’s why there are so many people that night, but it’s good because I still captured some of the ramp models of the Wranglers.

A little information about the Wrangler, it is the iconic American denim brand that been known for advocating the importance of the free-spirited individual, filled with adrenaline and passion to be who he is — and express this in his fashion choices

This season, Wrangler steps up with its campaign, “My Fit, My Edge” — the collection that sets out to match every individual personality.  Wrangler believes that aside from finding the perfect fit of jeans — the right cut that flatters your body type — it’s even more important to find the color, style, and treatment that fits your attitude, lifestyle, and unique personality. With the perfect fit, the clothes don’t define you — you define the clothes.

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Candie's Clothing to Join Philippine Fashion Week 2011

Here’s another update for the Philippine Fashion Week 2011. Candie’s joins Philippine’s largest fashion show in a first-ever conceptual frozen fashion show on May 14, at the Mall of Asia, which will be transformed into a Winter Sartorial Wonderland.

Candie’s, the pop culture brand from the US, which was founded in 1981 and originally known for their high-heeled wood bottom slides, has evolved into a full-range clothing label that has an exciting and hip range of pick-and-mix options.

Candie’s will showcase its take on modern-day princesses: poetic bohemians, midnight rebels, prima ballerinas and romantic daydreamers are super-cooled in a crystalline runway. Favorite style bloggers Camille Co (itscamilleco.com), Kryz Uy (thirstythought.wordpress.com), Laureen Uy (breakmystyle.com) and Lissa Kahayon (chictopia.com/lissakahayon) will make runway fashion their own as they reinterpret Candie’s. Catch Maxene Magalona, Elmo Magalona and PBB Teen Clash of 2010: Ann Li, Fretzie Bercede, Tricia Santos, Bret Jackson, Ivan Dorschner and James Reid.

Also, watch out for the current Candie’s girl Vanessa Hudgens as she fronts the current campaign with her dusky charms. The brand’s love for youthful individuality is mirrored in their endorsers, previous Candie’s girls include: Fergie of The Black Eyed Peas, Hilary Duff, Ashlee Simpson, Kelly Clarkson, Hayden Panettiere and Britney Spears.

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