Tribal Fusion by Philippine Fashion Designer Delby Bragais

Delby Bragais celebrates something truly Philippine Fashion with her Holiday 2013 collection “Tribal Fusion.” She takes Filipino handwoven fabrics like the Inabel Iloco and marries it with modern textiles such as laser-cut and stretchy fabrics to produce an inspired interpretation of “East Meets West”. Fit very close to the body, these pieces – in black, red, and silvery gray, characterize her fresh take on tribal.

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Solo's Summer Collection 2014 Feat. Solo Online Model Search 2013 Grand Winners

Summer is slowly kicking in!  Are you ready? No fuss! Solo's Summer Collection 2014 is up to complete your summer essentials and set your summer vibes high! Solo's Summer Collection 2014 is composed of wide-range swim wear pieces that cater to different types of young. Boasting variety of looks for Him and Her such as tribal prints, floral patterns, retro feels, and solid colors strategically placed on bandeau, bikini tops and high-waisted bottoms creating fun statement, the Summer Collection 2014 is sure to tick off your checklist complete with flattering cover ups and stylish eyewear for ladies and gents to complement the hot season!

The hot collection features this year’s Solo Online Model Contest Grand Winners, Renee Soraya Hassani and John Edward Custodio who stood out among almost a hundred hopeful ladies and gents! The pair got to do a photo shoot directed and photographed by hot Philippine Fashion photog Doc Marlon. 

Renee, 22 recently finished Interior Design at Philippine School of Interior Design, now part of their family business and still wants to pursue modeling, an unlikely path for her, while John Edward, 21 is set to fulfill his dreams of being an actor by venturing to a strong stepping stone which is modeling. When asked about the experience, both quipped that they learned a lot from Doc Marlon and were very inspired to improve their craft and be the face of Solo to the youth. “I want to contribute among the wide varieties of beauty our world has come to define today,” Renee said.

No matter how challenging the path to their dreams is, these two still showed genuine interest and willingness to learn from the best and leave a mark to today’s generation along with the brand that fits their street-smart and quirky personality; these two are epitomes of a Solo lady and gent ready to take over the summer sun, sand and the world. 

Make sure to brush those summer jitters away and conquer the hot season in tribal or floral prints fromthis year’s one-stop summer shop! Too busy? Shop online, it’s easy and reliable!

For more information, please log on to solo.com.ph or like our Facebook page facebook.com/mysoloonline. You can also follow us on Twitter and Instagram @MySoloOnline.

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Penshoppe: Philippine Fashion Retailer to dress up Middle East

Clothing retail chain Penshoppe, a brand of Cebu, Philippine Fashion company Golden ABC, said it is going to expand further into the Middle East as part of an “aggressive expansion programme” and will open up to 10 new stores in the region in the near future.

The company, which is seemingly following the footsteps of the large Filipino diaspora in the Middle East, is eyeing Qatar, Kuwait, Oman and Jordan for the expansion in addition to its current presence of 10 stores in Saudi Arabia, Bahrain and the UAE.

The new stores are planned to materialise through investments of local partners with whom the firm is currently negotiating, said Golden ABC’s chief executive officer Bernie Liu. Planned locations are Doha, Kuwait City, Muscat, as well as Amman and Aqaba.

Penshoppe is one of the most popular retailers of so-called ready-to-wear fashion in the Philippines where it currently operates around 600 outlets. Abroad, the number of stores is currently 25 and should rise to over 50 in the coming five years as part of Golden ABC’s “ambition to globalise its business and become the most admired Asian fashion brands company,” as Liu put it.

Due to the heavy concentration of Filipinos in Saudi Arabia, the number of stores there should rise the most to around 30 by 2018, the company said in an earlier statement.

While it mainly addresses overseas Filipinos, it also strives to reach out to the local population. For example, when Penshoppe started in 2010 in Saudi Arabia, the share of revenue made with Filipino customers was around 95%, but later dropped to around 65% as locals quickly got familiar with the new clothing brand.

Other countries for expansion include Indonesia and Cambodia, the company said, while it wants to open another 25 new stores domestically. Later on, Singapore, Malaysia, Vietnam and even Australia are on the cards.

Golden ABC was founded in 1986 in Cebu and has since grown to one of the largest clothing retailers in the Philippines. Its brand include, besides Penshoppe, Oxygen, ForMe, Memo, Regatta, Tyler and its direct selling subsidiary Red Logo. None of the latter brands are included in the expansion abroad yet, though.

Penshoppe is an interesting and not-so-common example for entrepreneurship turned global success in the Philippines. The parent company Golden ABC started in 1986 as a family garment business producing T-shirts for company giveaways. Later on, they began developing their own T-shirt designs, embarked on producing other types of clothes and eventually introduced their own casual fashion brands at affordable prices.

This strategy, unknown then in the Philippines until the advent of foreign casual-fashion outlets in recent years, has proven very successful and led to sales growth in double-digit percentage figures over the years and a strong brand recognition domestically and from the Filipino community overseas supported by advertisements featuring well-known Filipino celebrity models. And exactly this brand recognition abroad is the powder that now fires Penshoppe’s Middle East expansion.

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Moda Filipina: The Ladies Who Rocked Fashion

In Ayala Alabang, a great number of fair ladies are involved in activities that promote a greater cause for society. Some of them join a group devoted to uplifting culture, while others are active in raising funds for the less fortunate.

One example of a dynamic lady is Mimi Valerio. On social occasions, Mimi is almost omnipresent—whether it’s in a chi-chi sosyalan or in a religious get-together. (Let’s also not forget that she’s the brains behind the widely popular Saint James Bazaar in Ayala Alabang!)

Moda Filipina, provided an out-of-this-world approach to Philippine Fashion presentations. Instead of having models such as Ria Bolivar rule the runway, the event allowed the officers and members of the Friends for Cultural Concerns of the Philippines, Inc. (FCCP) the opportunity to strut their stuff onstage. They were fearless, like spring chickens! It’s amazing how these seniors rocked it!

These women were sensational. Unforgettable! With choreography by Raymond Villanueva, these ladies (composed of brave mothers and grandmas) showed to us, the ecstatic crowd, that they still had what it took to be at par with the likes of Marina Benipayo, who still does modeling stints for Philippine Fashion Week.

Here are pictures of some of the women who caught my attention, as captured by my own digital camera, whether onstage or among the audience. Congratulations, audacious ladies!

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Cultural Exhibit Highlights Philippine Fashion in Canada

Distinguished guests from the diplomatic community were treated to a unique fashion show on Philippine culture.

The ladies of the Asia-Pacific Diplomatic Group were wowed with a fashion show about the evolution of Philippine Fashion hosted by Debbie Gatan, the wife of Philippine Ambassador Leslie Gatan.

"This is fashion from a cultural perspective. Like how our Philippine attires have evolved from the pre-Hispanic to the Hispanic period and onto the modern wraps which is very very popular," she said.

The evolution of Philippine fashion was shown from the pre-colonial era to the Spanish period with the baro't saya, the mestiza dresses and ternos with butterfly sleeves of the American period, and the modern Filipiniana styles of today.

Many, like Penny Tucker, the wife of the ambassador of New Zealand, were impressed with the different styles showcased.

"I think that the clothes were absolutely beautiful. I like two things in particular. One is the way that all of the layers work together so you can see how you can do different things with the same garments, and I thought it was beautiful too the way that the light comes off the fabric because it's slightly shiny. So the whole thing is vivid and cheerful," Tucker said.

The cultural exhibit also showcased different fabrics from various parts of the Philippines and dolls in diverse Filipiniana attire.

With the fashion show, Mrs. Gatan hopes to encourage kababayans to wear Filipiniana clothing more often and to encourage foreigners to buy from Filipino artisans.

The outfits that were modeled were from the personal collection of the Philippine embassy staff.

The intimate affair showcased the craftsmanship of Filipino artisans, the different textiles used and showed Filipino culture at its finest.

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The Latest Brand Ambassadors of BUM Equipment Revealed

Stars do not just play the part. They also look and dress the part. Thus, snagging endorsements for a clothing line is common among them.

This explains the inclusion of Diego Loyzaga and Jane Oineza as the latest brand ambassadors of BUM, along with Nash Aguas, Ella Cruz and Bea Binene. BUM is one of Diego and Jane’s biggest endorsements so far. Jane has done print ads in the past.

“I’m part of Mirabella,” Diego shares what will keep him busy in the coming days. “It will premiere end of (the month); I’ll be joining Julia Barretto, Enrique Gil and Sam Concepcion.” The son of Cesar Montano and Teresa Loyzaga will take a breather from his laid-back life in Australia, where most of his relatives are based.

As for Jane, she is seen on A.S.A.P. and its segment Chill-Out every Sunday. “I did Muling Buksan Ang Puso which ended sometime in (October) last year. I’m doing something new,” she says. Although the project is still in the works, Jane cannot contain her excitement. There are also rumors that she will join LUV U.

Away from the klieg lights, Diego went to school in Australia and finished his high school education. “I’m now entering college,” he adds. If people see him “getting in and out of showbiz,” the Star Magic talent clarifies, it’s because of his Australian citizenship. “I need to go back there in a year.”

Where is show business in his life now? “I’m more focused now on showbiz,” Diego replies. “It’s 100-percent showbiz.” Aside from acting, fans hope to see him play the guitar and perform some tunes like his actor-director dad does. With Mirabella and BUM on his list of assignments, taking a breather is all worth it for Diego.   

Meantime, Diego and Jane will take the lead in spreading the newest BUM campaign called “Unleash Your RealiTEE.” It brings to the fore such ideas as “Change is constant, which is also a means for survival,” “Breaking free and unleashing one’s real identity,” and “Stepping out from the shadows of conventional and mainstream Philippine Fashion.” Still sticking to its edgy, grunge, Goth-inspired style, BUM offers new items (like polo) in vibrant, cool colors that are wearable.     

“It doesn’t stick to one theme anymore,” says Diego about the clothing line, which is also exploring the street wear fashion. “It’s about (unleashing) your reality.”

“When it’s needed, I wear dresses,” says Jane. “I wear something comfy as my everyday wear. It’s (a piece of clothing like T-shirt, pants or jacket that allows) me to move freely. Every person is different and has his own clothing preference. Clothes tell the personality of an individual.” Thus, clothes go beyond its utilitarian purpose.

If ever one wonders why young Kapamilya stars are well-groomed and well-dressed, it’s because they have fashion stylists in ASAP, Jane says. It’s not surprising why they always look the part.

(Check out Bum’s Summer Collection at the department stores near you. For details, log on to www.bumequipment.com.ph or follow its Twitter account at @officialbumph.)

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"I Made It!” The First Annual Sew Easy For Kids Fashion Show 2014

Sew Easy For Kids, in partnership with Brother International Philippines, is proud to present the first Philippine Fashion show of its kind where little girls will be modeling the clothes that they themselves sewed together! These young girls, age 8 to 16 years old, will be strutting on the cat walk to present their sewing creations in front of their family, relatives and friends. After 9 months of stitching fun at Sew Easy studio, the kids will finally present their Lounge Wear and Casuals Collection which will feature pajamas, shorts, and night shirts, as well as denim skirts, square and round neck blouses, cargo capris and peasant blouse, and many others.

Sew Easy marks its first year this March 2014, and it is only fitting to celebrate the milestone in this 2-hour event. The fashion show is an annual culminating activity to cap the school year for all Sew Easy For Kids students. Our main sponsor is Brother International Philippines who will be displaying their sewing machines during the event. Also partnering with us is California Advanced Nail and Skincare (CANS) who will be polishing the kids’ nails with cute nail art, and will be raffling off gift certificates during the show. Claire’s will be providing fashion accessories to coordinate with the kids’ outfits on stage, and McDonald’s will be taking care of the kids’ lunch. MeanGreen is our marketing partner and Alabang Town Center is our host for this unique and exciting event.

Sew Easy is a new concept sewing studio in BF Homes Parañaque City, where kids as young as 8 years old, as well as teens and adults, learn the basics of sewing. The students are taught how to sew using a sewing machine, work with paper patterns and fabric, and they learn basic techniques on how to construct and sew adorable accessories and wearable garments. 

Sew Easy Sewing Studio is owned and operated by Anne Ordoñez-del Rosario, a graphic designer who loves to teach sewing especially to kids. The studio opened in April 2013 and took in eager learners who brought home their first sewing projects with pride and excitement. Teacher Anne has developed her own curriculum which teaches the basics of this endearing life skill in a systematic way, and she has tailor-fit her teaching style to both young and old. The method of instruction is hands-on and practical and the studio has a relaxing ambiance that makes for a great environment for learning. Since the studio opened, Teacher Anne has taught about 100 students, and she hopes to be able to teach more. Sewing is an “old but new” life skill and Teacher Anne’s desire is to bring it back and teach it to the young ones so that they can embrace it and eventually pass it on to the next generation.

Brother International Philippines (home sewing machine brand) is in full support of Sew Easy Sewing Studio, and together, they are slowly but surely making sewing available to all who want to learn and own the skill, and making it achievable and fun for kids. Brother sewing machines are the easiest to use that even a child can confidently stitch away and create wonderful projects. Sew Easy For Kids will have summer camps starting April 1 through May 29. Please visit the website for details.

Form more info about them here are their references and links;

www.seweasyforkidsmanila.com 

www.facebook.com/seweasyforkids 

www.instagram.com/seweasy 

http://www.youtube.com/watch?v=khNiC9ojE34 

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