Sarah Jessica Parker – The New Face of the SM Store

International screen and stage actress – and style icon – Sarah Jessica Parker is the new face of the SM Store. This comes as the SM Store opens its new branch at SM Aura Premier, a world- class mall, which redefines the retail and lifestyle scene in the country.  And with that, the SM Store brings great design and great retail to new heights with its Love To Shop campaign.

As the new face of the SM Store, SJP brings to Manila her love of shopping as expressed in her incredible Philippine Fashion style.  She has been known to be experimental in her fashion choices – which range from elegant designer gowns to casual street fashion and even sportswear - mixing and matching and looking fabulous. Her collaboration with SM Store in its Love to Shop campaign is a perfect fit, as her personal style celebrates the SM Store’s passion for fashion, as well as its wide assortment of merchandise. SJP is a fashion inspiration for Manila’s stylish set, as she is one of the very few Hollywood personalities that could pick anything in the store, expensive or affordable, and look awesome.  And most of all, many Filipinos can identify with her, as like them, she loves to shop.

Parker, who played Carrie Bradshaw in the HBO television series, Sex and the City (1998-2004), has won four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards.  She served as a producer and reprised her role in the screen adaptation of the hit series with the theatrical release of Sex and the City and Sex and the City 2. In the fall of 2013, Parker will return to the stage in the world premier of The Commons of Pensacola by Amanda Peet opposite Blythe Danner. Past film credits include I Don’t Know How She Does It, Did You Hear About the Morgans?, Smart People, Failure to Launch, The Family Stone, State and Main, Mars Attacks!, Ed Wood, The First Wives Club, Miami Rhapsody, Honeymoon in Vegas, and Footloose.

Parker also lends her time to charitable causes.  She currently serves as a member of the Board of Directors for the New York City Ballet and is a UNICEF ambassador.  In November 2009, the Obama administration elected her to be a member of the President’s Committee on Arts and the Humanities.  In April 2012, she adopted the Martin Luther King, Jr. School in Portland, Oregon for the Turnaround Arts Initiative.

Sarah Jessica Parker as the new face of the SM Store – now that’s great fashion news. For more updates, join The SM Store online community on Facebook, YouTube and Pinterest (/The SM Store) and Twitter@thesmstore #SarahJParkerLoveToShopSMStore. 

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Philippine Fashion Ball Honors Fashion Industry Stalwarts

The language on the invitation said it all: “Come in strange black, white, or black-and-white.” The Philippine Fashion Ball has turn out to be a well-anticipated yearly red carpet issue celebrates Philippine Fashion and the populace who contain made it flourish from side to side the years.

This year’s awardees were Apples Aberin for Fashion Modeling, Robby Carmona for Fashion way, Tina Maristela-Ocampo for Global Design, and Tessa Prieto-Valdes and Kaye Tinga for Fashion support. cap the style certification, the life attainment Award was award to Ben Chan for as long as creative venues to widen the marketplace of Filipino aptitude here and overseas with his innumerable fashion collaboration.

lend hair and plan know-how was the able team of Toni & Guy, to match the latest design of Albert Andrada, Jerome Ang, Ivar Aseron, Michael Cinco, Chris Jasler, Sassa Jimenez, Rajo Laurel, Jerome Lorico, Dennis Lustico, Randy Ortiz, Gian Romano, Joey Samson, and Ezra Santos.

And as its entry to Philippine shores last year, O+, the US-born radical creator of smart phone and robot technology, has persistently worked hand in hand with the PFB with its vision.

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Toronto to host Canada Philippine Fashion Week

This summer, Canadians will have an opportunity to get a sneak peak at the best of Philippine Fashion industry through an event called Canada Philippine Fashion Week, taking place from June 10-14, 2013, in Toronto.

Brainchild of the popular Canadian broadcaster, creative director, TV host and executive producer of Filipino descent Jeff Rustia, the five-day-long event will be a mix of catwalk presentations and cultural display of Philippines’s festivals such as Sinulog, Ati-Atihan, Moriones and Flores de Mayo.

Manila-based designers Francis Libiran, John Ablaza, Roland Alzate, Norman Noriega and Leonard Co as well as Filipino-Canadian Noel Crisostomo are going to present their eclectic creations at the event. Paying homage to Filipino nationalist and reformist José Rizal, the event will include an exhibition titled The Fashion Statement of Jose Rizal which will display pieces of clothing and other accessories worn by the national hero.

In addition to the Filipino fashion and cultural celebrations, the event will also host a competition Project Terno for Canadian fashion designers, who will be asked to design their versions of the Philippine traditional dress for women called terno. All proceeds from the event will go to Jeff Rustia-founded ‘Kol Hope Foundation for Children’, a non-profit organization working for kids with disabilities in Canada and the Philippines. 

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Philippine Fashion Wear Gains Popularity in London

Under the brand Manila Wear, unique fashion pieces from the Philippine Fashion industry bagged praises and positive reviews during the 2nd International Fashion Showcase (IFS) in London.

Manila Wear is a brand that reflects the distinct Filipino fashion style, and captures the carefree and fun Philippine lifestyle. Through the IFS, local fashion brands Aranaz and Rags2Riches were given international market exposure and media mileage. From February 15 to 19, buyers, guests, media outfits and bloggers gathered at the Philippine Embassy in London to view the Spring and Summer collection of these brands. 

“It was a great opportunity to introduce our brand to the UK market. Our products received a very warm welcome, and many were amazed at our capabilities,” said Amina Aranaz-Alunan, designer and proprietress of Aranaz. 

In partnership with the Department of Trade and Industry’s (DTI) Philippine Trade and Investment Center (PTIC) in London, Philippine British Council, and the Philippine Embassy, the exhibit was organized by the Center for International Trade Expositions and Missions (CITEM), and the Garments and Textile Industry Development Office (GTIDO).  Through the partnership between the British Council and the British Fashion Council, the IFS showcased emerging designers from 27 participating countries to the European market. It was held during the London Fashion Week, and took place in various embassies and cultural institutes. 

“The experience in IFS gave us feedback and comments on our designs which can be used to further improve our future collections,” Rags2Riches sales and marketing manager Bernadette Lindres said. Rag2Riches uses upcycled fabric scraps purchased from garment manufacturers, as well as organic and native weaves from indigenous communities to create their products. The company empowers Filipino women living in the Payatas dumpsite by giving them livelihood and training them to be future entrepreneurs. 

Aranaz and Rags2Riches will join the upcoming 57th edition of Manila FAME (or Furnishings and Apparel Manufacturers' Exchange), the country’s premier trade platform for furniture and furnishings, holiday décor and gift items and fashion accessories, from 14 to 17 March 2013 at the SMX Convention Center. 

The Manila FAME is co-located with major event brands Manila Now, CEBUNEXT, and Bijoux Cebu to create a bigger stage in showcasing Philippine design and artisanship through high quality export products. 

This show will feature a Manila Wear pavilion with 29 top and upcoming local fashion designers: Adante Leyesa, Amina Aranaz, Anna Ayuyao & Anne Saguil, Arnel Papa, Cary Santiago, Carissa Cruz Evangelista, Dennis Lustico, Dita Sandico Ong, Emi Jorge, Jamie Zanoria, JC Buendia, Joel Escober, Joyce Makitalo, Jun Artajo, Jun Escario, Ken Samudio, Kristine Dee, Lally Dizon, Maco Custodio, Malou Romero, Mia Arsenas, Mich Dulce, Natalya Lagdameo, Neil Philip San Pedro, Nicole Whisenhunt, OJ Hofer, Rajo Laurel, Wyn Wyn Ong, and Yvonne Quisumbing. 

Additional features of this show include the Creative Hot Spots, Millennial Home, Craft Spots, Craft Village, One-Town-One-Product Marketplace and The Boutique. 

For more information on the Manila FAME, visit www.manilafame.com.

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Solo’s Online Model Search Winners in Summer Collection 2013

Summer is here! And Solo, one of the famous Philippine Fashion brand celebrates everyone’s favorite season with the release of its latest collection! Get ready for a fun and fashionable summer as Solo brings you its Summer Collection 2013 modeled by the 2 grand winners of Solo’s Online Model Search Competition 2012.

Ecstatic over their big win, Derek Espinosa and Ganiel Krishnan, both 18 years old, rose above the many hopefuls aiming to be Solo’s new brand ambassadors. Standing at 6’2, Derek said what makes him a good model is because of his kind heart and versatile personality. Apart from modeling, Derek is also a business management student who loves to play sports like basketball, swimming and running. The pair got to experience a photo shoot with Doc Marlon, one of the most sought out fashion photographers in the Philippines. “Being in the solo shoot was a very wonderful experience. Doc Marlon did the shoot and he was really nice and artistic. His creativeness inspired me to do much better”, Ganiel said. Studying mass communications at Far Eastern University, this outgoing half-Indian, half-Filipina beauty is also talented in the field of music and acting. While both love modeling, Ganiel wants to pursue an acting career while Derek wants to become a successful businessman in the future.

Derek and Ganiel had an awesome time on set, modeling trendy and hot pieces from Solo’s summer collection. Consisting of bikinis, tops and shorts, the collection boasts a fun and bright theme, befitting the vibe of what summer is all about. This season, Solo incorporates popular trends to its collection such as stripes, color blocking and Aztec prints. For colors, it’s a blend of warm hues such as orange, red and yellow mixed with cool hues such as blue and green. The summer collection is already out in Solo stores nationwide! Make sure to check it out and have a fashionable, fun-tastic summer! 

For more information, visit www.solo.com.ph. Connect with Solo thru Facebook facebook.com/MySoloOnline and follow on Twitter and Instagram @MySoloOnline. Watch out for the next Solo Online Model Search this coming August! 

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Solo’s His & Hers Graphic Tee Design Competition

February smells like a TEE spirit! Show off your awesome graphic design talents for Philippine Fashion through Solo’s first ever His & Hers Graphic Tees Design Competition. In time for the love month, the challenge is to submit 2 designs of a His version & a Hers version graphic tee design for a chance at fame, fortune and bragging rights as winning designs will be produced by Solo, with the designers name credited, and will be sold in stores as part of its His & Hers Back to School Collection.

How to enter the competition? Create your art and have fun. Submit online. Spread the word and promote your awesome design. All approved designs will be uploaded in Solo’s Facebook Page for voting. Online community votes and comments on your design to help Solo decide which design should win; voting is 20% of the criteria. How to get ‘thumbs-up’ from Solo for your submission? Make sure your designs adhere to Solo’s image and consider print-ability. Submission is from February 1 to March 15, and voting period is from February 1 to March 31, 2013. See full mechanics and download application form at www.solo.com.ph.

Three Philippine Fashion designers will emerge as Grand Winners at the end of the competition. Each winning artist will receive Php 15,000 cash and Php 10,000 worth of Solo Gift Certificates. Get ready for fame as the winning shirt designs will be featured in the next campaign photoshoot with Solo’s newest faces for 2013. Get started! Learn more about Solo’s His & Hers Graphic Tees Design Competition in website www.solo.com.ph, Facebook Page facebook.com/mySoloOnline and Twitter @mySoloOnline.

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Big YEAR-END SALE now at Freeway, Ensembles & Solo

The Philippine Fashion brand Freeway, Ensembles and Solo's YEAR-END SALE is back up to 50% discount starting December 17, 2012.

Freeway

http://www.FreewayOnline.com.ph

http://www.facebook.com/FreewayOnline

http://www.twitter.com/FreewayOnline

Ensembles

http://www.ensembles.com.ph

http://www.facebook.com/EnsemblesOnline

http://www.twitter.com/EnsemblesOnline

Solo

http://www.solo.com.ph

http://www.facebook.com/MySoloOnline

http://www.twitter.com/MySoloOnline

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