Friday, June 21, 2013

THULE Sweden Launches Cases and Bags Line in the Philippines

The people that do racks for cars now do racks for bikes. And they've launched a whole new design of bags too. THULE® of Sweden, represented by Örjan Pettersson, Director of Sales, Asia-Pacific, unveiled the new products that will enter the Philippine Fashion scene at the THULE® store at The Block, SM North EDSA.
From Camera Bags to Laptop Sleeves, Luggage and Duffels to Daypacks and Messengers, the Swedish brand introduced a whole range of smart bags for different needs that will work well on bikes, cars and other transport as when they are carried around. Pettersson said the THULE® bags focus on ease of use, safety and quality and are identified by the distinctive THULE® design that is both understated and elegant. Melvin D. Sua, Managing Director of Jake Bros.Inc., local distributor of THULE® bags, explained the features and functions of the different THULE® products.

  • The Crossover Collection

First to be introduced was the Crossover collection made up of hyper stylish duffel bags, rucksacks and rolling luggage – all with THULE®’s seal of quality, rugged elegance and innovation. The bags have compartment space for helmets, gloves and other necessities and are unique because they have oversized wheels for smooth mobility, proprietary V-tubing™ (telescoping handles) lightweight design and durable, high-quality aluminum hardware.

  • The Gauntlet Collection

Thule also launched a line exclusively for electronic gear. The Gauntlet Collection was designed by THULE® to provide tough protection for the Macbook Pro. The Gauntlet MacBook Air Sleeves, the THULE® Gauntlet MacBook Pro Sleeves and the THULE® Gauntlet MacBook Pro Attaches are possibly the most rugged looking sleeves and armor one can get for their Macbook Pro. The sleeves are strikingly futuristic with an armor-like shield pattern. The Attaches are specially fitted for 13” and 15” MacBook Pros.

  • The EnRoute Collection

Another Thule® Bag Collection unveiled was EnRoute, a personal range made up of a series of daypacks that are perfect for commuters and individuals on the go. All sport the Safe Zone™ -- a compartment that protects eye wear, small electronics and other fragile, mustn't lose stuff.

  • The Perspektiv Collection

Last to be introduced was the THULE® Perspektiv Collection– a new range of camera bags that will appeal to photo buffs, particularly die-hard outdoor photographers. Made up of four must-haves -- the GoPro case, Daypack, Toploader and Messenger – all camera bags offer protection from the elements through welded and taped critical seams and Durable Water Resistant (DWR) treated fabric to protect its contents from splashes. All bags have THULE®’s SafeZone™ Technology that keeps delicate and important items safe : dry, crush-proof and scratch-free.

Sua said THULE bags, luggage, backpacks and gear adjust to the fast pace of life in the city or the challenge of living in the wild. From tough luggage to stylish travel, bags on-the-go that have great storage and safekeeping, and smart and stylish camera bags, all are available now at the THULE® store at The Block, SM North EDSA, Power Mac Center, and Tripologie branches at Eastwood Citywalk 2, Alabang Town Center, and Bonifacio Global City.  
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